Soft Drinks

Off-trade volume sales stagnated in carbonates in Latvia in 2023, with a slight decline noted in retail volume as sales were challenged by rising inflation and increased price points. This led many consumers to reduce their spending on…

Reduced sugar cola carbonates demonstrated the fastest retail volume growth in 2023. As more consumers become health-conscious and aware of the potential negative effects of excessive sugar consumption, there is a growing demand for healthier…

The bottled water category continues to grow in 2023, with demand patterns normalising after the fluctuations caused by the COVID-19 pandemic. On-trade volumes have surpassed pre-pandemic levels as this channel is back to operating normally…

Despite a return to on-the-go consumption following the lifting of COVID-19 restrictions, off-trade volume sales of bottled water declined in 2023. Economic uncertainty is heavily impacting sales, while the outbreak of COVID-19 negatively impacted…

Functional bottled water registered by far the highest retail volume growth in 2023. A still small sales base and increasing demand drove the performance of functional bottled water at the end of the review period, while leaving room for further…

Sports drinks in Serbia witnessed a notable increase in volume sales attributed primarily to the expanding consumer base. The awareness surrounding sports drinks continues to grow, with a broader spectrum of Serbians, not just athletes, becoming more…

Soft drinks in Serbia faced significant challenges in 2023 due to a decline in disposable income. The economic downturn prompted Serbians to reassess their purchasing habits, focusing primarily on essential products. With price sensitivity on the…

Ready-to-drink (RTD) tea faces challenges due to soaring prices and a decline in disposable income among Serbians in 2023. As consumers prioritise spending on essentials, the demand for RTD tea diminishes. Consequently, producers of RTD tea curtail…

High inflation and a decline in disposable income hinder the further growth of RTD coffee in 2023. Despite this, RTD coffee maintains volume sales due to its growth potential in an unsaturated category. Key players like Nescafé face intensified…

Juice, deemed non-essential, witnessed a decline in consumption in 2023, influenced by soaring prices and a decrease in disposable income within Serbia. Economically conscious consumers reduced juice consumption or migrated towards more affordable…

Energy drinks in Serbia have experienced notable volume sales growth, primarily driven by the return to pre-pandemic lifestyles. The busier pace of life further encourages the consumption of energy drinks. Leading players in this market retain their…

Powder concentrates persist as a traditional product familiar to many Serbians. The area boasts several robust local players in both liquid and powder concentrates, fuelling further development. The escalating prices and decline in disposable income…

As prices rise and disposable incomes decline, Serbians are reassessing their daily purchases, notably reducing consumption of non-essential items like carbonated beverages. Health-conscious consumers are shifting towards healthier alternatives and…

Bottled water in Serbia experienced a volume sales recovery in 2023, driven by the return to pre-pandemic lifestyles, with consumers embracing on-the-go water consumption. Functional bottled water witnessed the fastest volume sales growth, attributed…

Sports drinks was already a niche even before the pandemic, but what sales did exist registered heavy losses following Russia’s invasion in early 2022. Many men joined the armed forces in response to the invasion and as such were forced to give up…

Sales of soft drinks have been significantly impacted by Russia’s war in Ukraine and soaring inflation. Besides the resulting decline in the population and the loss of territories, the market also faces other obstacles including consumers downtrading…

RTD tea suffered significant losses during 2022 as category was not a priority for either manufacturers or consumers. The supply of these products was limited, while there were out-of-stock situations seen during the high season. There is also a…

RTD coffee only started to gain a significant presence in Ukraine during the pandemic but after a bright start the category saw a steep decline in 2022 because of the impact of Russia’s invasion on the supply chain and import issues. Leading retailer…

Juice was one of the hardest hit soft drinks categories following Russia's invasion of Ukraine in 2022 and it saw only a modest recovery in retail volume terms in 2023. The category lost a tangible share of its key target audience following Russia’s…

Energy drinks was the only soft drinks category in Ukraine to see retail volume growth both in 2022 and 2023. This dynamic growth related to the strong increase in demand from volunteers, doctors, armed forces, and other people looking for an energy…