Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Sports drinks is expected to register continuing healthy volume growth in what is an emerging product area. With consumers increasingly looking to be healthier and more active, this is driving volume growth of sports drinks. There is also a cohort of…
Soft drinks is expected to register muted volume growth in 2023, as a continuing declining population dampens volume sales somewhat. On the other hand, significant numbers of inbound visitors to Croatia in 2023, is expected to give volume sales a…
RTD tea is expected to register moderate volume growth in 2023, despite continuing population decline. In particular, there has been some shift from carbonates and juice and this is expected to support volume growth. RTD tea is made up of still RTD…
Value sales are still low for RTD coffee in Croatia, in what is an emerging product area. In 2023, RTD coffee is expected to register moderate volume growth, though continuing rising prices dampen volume growth to an extent, especially as many of RTD…
Stanic, with its To and Juicy brands, continues to lead current value and retail volume sales of juice in 2023, with consumers seeing the brands as good price/quality combinations. Second-leading player Vindija also maintains a double-digit value…
Energy drinks is expected to be the best performing soft drink in terms of volume growth in 2023. Energy drinks are particularly popular among the under 25 age group and are widely consumed at festivals and parties. It is also popular as a cocktail…
Concentrates account for significant volume sales in Croatia, though it is a mature product area which has seen limited growth over the review period. In 2023, concentrates is expected to register muted volume growth, with the product area…
Carbonates is expected to register only marginal volume growth in 2023. Carbonates are a mature product area, with little room for further growth, and added to this, the population continues to decline. Some consumers are also switching to other…
Bottled water is expected to register positive volume growth in 2023. Though tap water is of good quality in Croatia, bottled water is often purchased on-the-go, as well as by tourists. In addition, a certain cohort of consumers are switching to…