Soft Drinks

Sports drinks are gaining a foothold in Latin America, with growing interest in health and fitness driving sales and distribution. The two largest brands, Gatorade and Powerade, continue to increase sales through dynamic marketing efforts and an…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

The report examines inflation level and drivers globally and in the key countries. Global inflation is forecast to accelerate due to higher energy and commodity prices, disruptions in supply chains and weaker business confidence. Impact varies…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

Bottled water is seeing strong and stable growth in retail volume terms in 2023 with the category seeing stronger growth compared to 2022. Retail volume sales saw slower growth in 2022 as price inflation saw some consumers looking to make savings,…

Carbonates continues to see healthy growth in 2023, both in retail volume and value terms. Nonetheless, growth has been slower than in the previous two years with economic pressures taking their toll and pushing some consumers to focus their spending…

Concentrates has continued to grow in retail volume and value terms in 2023, with both liquid and powder concentrates seeing healthy gains. Growth has been much stronger in current value terms, however, which is largely due to an inflation-driven…

Energy drinks has continued to see strong growth in retail volume terms in 2023 with consumers returning to their pre-pandemic purchasing behaviour. Meanwhile, energy drinks has also seen dynamic double-digit growth in current value terms in 2023,…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

The juice category has grown significantly in Dominican Republic in 2022 and 2023 in retail volume terms. The category has seen even stronger growth in current value terms due to inflation-driven price rises. Juice drinks (up to 24% juice) has been…

RTD tea has seen significant growth in retail value and volume terms in 2023 as the category begins its recovery from the heavy losses seen in 2021 and 2022. Sales of RTD tea experienced a dramatic decline in these two years due to the withdrawal of…

Soft drinks has continued to see healthy growth in retail volume and current value terms in 2023. Sales have been supported by consumers returning to their old consumption habits now that the pandemic is over. Although sales have seen steady growth…

Retail volume sales of soft drinks slowed in 2023 over the previous year, while the on-trade made a return to pre-pandemic levels. Although rising health consciousness supported growth in juice to the detriment of carbonates, carbonates and bottled…

Sports drinks has seen strong growth in retail volume terms in 2023, which has been in large part due to the outstanding performance of the Generade brand from Industrias San Miguel del Caribe SA. The brand has energised the category thanks to its…

The soft drinks industry maintained positive growth in volume terms in 2023, although growth slowed from the previous year, as inflationary pressure undermined economic conditions. Nevertheless, the market did benefit from the revival of tourism.…

In 2023, bottled water has experienced a significant shift towards sustainability. A notable development was the introduction of Mamba Water, an innovative brand committed to eliminating plastic use by providing mineral water in cans. This move…

As differentiation in carbonates is becoming harder, and consumers are becoming more price-sensitive, players are searching for competitive advantages, such as looking for new claims and improving cost efficiency related to logistics and…

Concentrates is a category that was historically able to leverage and increase sales during times of crisis, as a cheap substitute for juice. Therefore, the scenario of high inflation Brazilians have faced in 2023 seemed to be an indicator of strong…

Energy drinks is set to maintain dynamic off-trade volume growth in 2023. Red Bull and Monster Energy both have ample distribution across Brazil, which is expected to maintain their positions as the two biggest brands in energy drinks in off-trade…

El Niño hit Brazil and with its hotter temperatures and rain, and greening was able to spread at a faster rate than in previous years, impairing the quality and quantity of oranges produced in Brazil. Although this seems like an isolated event,…

Throughout the pandemic, a notable shift in Brazilian consumer behaviour steered individuals towards retail outlets situated closer to their homes. This shift had its roots in both the regional lockdown mandates, and the prevalent apprehension about…

RTD tea in Brazil has been seeing the launch of innovative products that cater to ever-evolving consumer preferences. An example of this is Interfood Importação, which introduced Supernova Sweet Kombucha Pink Lemonade, which offers a sweeter and less…

In soft drinks in Brazil, multifaceted evolution is underway. The landscape is shaped by a drive towards sustainability and logistical efficiency, as companies seek differentiation amidst the strong competition. Sustainability initiatives span water…

Sports drinks was historically a category which saw little innovation, and was neglected by consumers, who searched for hydration via coconut water, which is plentiful in Brazil, or water. However, since 2021 the category has seen surprisingly…

With price sensitivity rising across the country, bottled water sales in Argentina have been noticeably affected as consumers change shift towards larger-volume formats in search of value-for-money options. In the face of economic uncertainty, with…

Coca-Cola continues to lead carbonates overall in Argentina in 2023, gaining share thanks to its broad portfolio of brands and flavours. The player dominates cola carbonates, and is leading lemonade/lime, and orange carbonates. Coca-Cola continues to…

Trading down has become more common in concentrates during the review period, with a consumer switch to carbonates prompted by the "Precios Cuidados" government price control programme, which saw several leading brands sold at a discounted price.…

Energy drinks continues to show a steep increase in volume sales in 2023, being a relatively immature category reflected in a lower per capita consumption than is seen in other Latin American countries. Off-trade volume sales are driven by daily…

The COVID-19 pandemic has accelerated the rise in consumer health consciousness in Argentina, supporting sales of juice – in particular, 100% juice, which is perceived as being more “natural” and thus healthier than alternatives. In line with health…

Volume sales of RTD tea are posting positive growth in both the on-trade and off- trade in Argentina in 2023. This is supporting some level of dynamism to the category. 2022 marked a rebound in off-trade volume sales as they recovered from the…

Argentina's soft drinks industry in 2023 navigates an uncertain macroeconomic landscape marked by political dysfunction and economic instability. Despite growth in GDP in 2022, driven by a significant increase in the investment rate, the outlook for…

Soft drinks consumption achieved solid growth in 2023. This was based on strong growth of both carbonates and bottled water, which combined account for the lion’s share of market volume sales. Soft drinks is also benefiting from the recovery of…

Thanks to higher than expected GDP growth, sales of soft drinks achieved solid growth in 2023, with above average temperatures also favouring demand for soft drinks over hot drinks. Carbonates and bottled water remain the most popular categories…

The new labelling law enacted in September 2022 requires that companies in packaged food and non-alcoholic beverages must use packaging labels to highlight high levels of sugar, fat or salt in their products. As a consequence, it is estimated that…

The exceptionally warm weather in 2023, coupled with the El Nino phenomenon intensifying and tap water quality issues, led to a surge in bottled water consumption. This category, one of the few within soft drinks to experience notable growth in both…

Soft drinks producers have faced mounting challenges due to rising input costs and supply chain disruptions, including soaring energy prices, bottlenecks in the supply chain, and escalating prices of primary packaging materials. Despite experiencing…

Powder concentrates continue to experience a decline in volume as consumers' increased mobility away from home has reduced at-home consumption occasions. The growing demand for fresh fruit for natural juices is supported by data from the National…

The demand for energy drinks experienced marginal growth in 2023, building on the progress made in 2020 and driven by increasing consumption occasions. Volume and value sales are growing in both off-trade and on-trade channels, albeit at a slower…

The demand for juice in off-trade volume terms has been slowing down in 2023 as the Colombian tradition of home-made natural fruit juice remains strong, especially in light of economic constraints. Juice continues to be associated with perceptions of…

RTD coffee continues to experience robust growth in off-trade volume sales in 2023, building on the success of 2022, when sales were boosted by hot summer weather and effective online marketing campaigns, despite remaining a niche category. The…

Despite the challenging operating environment that has impacted soft drinks more generally in 2023, RTD tea continues to perform positively. Robust value growth has emerged amidst high inflation rates and rising production costs (such as for…

The Colombian economy began its recovery in the latter half of 2021. This growth was fuelled by fiscal stimulus measures implemented in 2021, rising oil prices, and a surge in food and beverage exports, which recorded a significant increase in 2022.…

Sports drinks are one of the soft drinks categories consumed on-the-go, typically after workouts at the gym, public fitness events like marathons or fun runs, or with organised sports. Aligning with the growing trend of healthcare and wellness, the…

Bottled water is expected to register healthy volume growth in 2023. Also, with prices being stables, this also contributes to maintaining volume growth. Climate change is also having an effect, with higher temperatures leading to increased demand…