Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
In the post-pandemic era, Costa Ricans have resumed sports and exercise regimes, including group activities and competitions. Sports drinks has benefited from this return to normalcy as consumers use them to fuel during sports and/or refuel after…
Soft drinks faced a difficult year in 2023 as high levels of inflation were exacerbated by the appreciation of the Costa Rica Colón vis-à-vis the US dollar. Inflation led to unit price increases across a range of soft drinks categories, although…
Despite the inflationary climate in Costa Rica, the RTD tea category did not experience the same sudden price increases as other soft drinks. This benefited the category in terms of both volume and value growth as consumers did not feel as compelled…
RTD coffee products saw notable unit price increases over the review period, due in large part to the steep price movements of coffee in 2022. Given the relatively small size of RTD coffee in Costa Rica, the higher unit prices associated with these…
The juice category was negatively affected by the high inflation affecting the country, with some of the highest unit price increases within soft drinks being applied to juices. In addition to persistent inflationary pressures, issues regarding the…
As Costa Rica confronted some of the highest inflation registered in decades, the energy drinks category saw a notable increase in unit prices. Nevertheless, energy drinks has managed to see a solid performance overall. Penetration of energy drinks…
Persistent inflationary pressures in the country have affected the concentrates category, especially powder concentrates that also saw an increase in the cost of raw materials over the review period. Players largely absorbed these higher production…
Carbonates saw a surprisingly strong sales performance over the review period, in both the off- and on-trade channels, with volume growth remaining positive for the second consecutive year. Consumers have continued to purchase carbonates as unit…
Bottled water was fortunate not see the high unit price increases experienced by other soft drinks categories in recent years, leading to steady consumer demand and robust growth in volume terms. Both the off- and on-trade channels enjoyed growth in…