Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Concentrates is expected to register muted volume growth in 2023. Volume sales also remain relatively low, as consumers, especially middle-and-higher income consumers, prefer ready to drink juices as they are perceived healthier, more authentic,…
Concentrates, and in particular liquid concentrates, rank among the highest-priced beverages in Cameroon. Moreover, imported variants command an even higher price point compared to local counterparts, averaging nearly 1.5 times more. This elevated…
Concentrates witnessed a slight uplift in retail volume sales in 2023, but overall these soft drinks are losing popularity among consumers in Egypt. The wider availability of juice alternatives, which are an affordable substitute, is drawing people…
Liquid concentrates in Kenya saw off-trade volume growth slow significantly in 2023. Given that these products are primarily consumed at home, this was partly explained by the return to regular routines in the aftermath of COVID-19. Similarly, as the…
Liquid concentrates sales posted positive growth in 2023, aided by an ongoing trend of mixing still or sparkling water or cold milk with liquid concentrates, namely pomegranate, the best-selling flavour in Morocco.