Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Despite a weaker growth trend in 2023 compared to the previous year, the sports drinks sector experienced substantial growth owing to the increasing health consciousness among Nigerians, particularly middle and upper-income consumers. Manufacturers…
Bottled water maintained its status as the fastest-growing soft drink in Nigeria throughout 2023. The persistent challenges in accessing safe drinking water, compounded by unreliable electricity supply, especially in the country's hot climate,…
The year 2023 did not witness significant new launches or packaging innovations in RTD tea. Slower growth in RTD tea compared to previous years is attributed to economic slowdowns and naira devaluation, resulting in heightened production costs.…
Amidst economic challenges and escalated retail prices, there is a rising trend among Nigerian consumers to frequent fast food outlets, increasingly serving as channels for on-trade consumption. This growing consumer behaviour significantly…
The year 2023 witnessed a wave of new launches in energy drinks. Cway Food & Beverages Co Nig introduced Boxi Energy Drink, positioned as a health-conscious energy beverage, devoid of caffeine and other potentially unhealthy stimulants. Available in…
Concentrates has seen limited new product development recently, primarily due to stiff competition from affordable ready-to-drink juice and soft drink brands. Brands like Tang (Cadbury Nigeria Plc) and Kool2Go (Flour Mills of Nigeria Plc) faced…
Young adults are the primary consumers of carbonates in Nigeria, although adults also contribute to consumption. Despite economic challenges, a significant portion of the population, consumes two bottles of soft drinks per day on average. The…
Modern fast food outlets scattered across Nigeria significantly contribute to on-trade bottled water sales. Restaurants, canteens, food shacks, and bars remain vital channels for on-trade volume sales of bottled water. However, off-trade sales…
Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…