Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
One of the most notable shifts witnessed in 2020 in response to the COVID-19 pandemic was the shift from on-trade to off-trade. As a result, local consumers bought larger formats of bottled water to use in their homes in bulk. However, consumption…
Sparkling flavoured bottled water continues to attract a high level of interest from consumers, as a natural sparkling soft drinks alternative. Sparkling flavoured bottled water is now a much bigger and more dynamic category than still flavoured…
Off-trade volume sales declined in 2023 due to ongoing negative public perceptions around carbonates. Rising health consciousness has led consumers to shift towards healthier options such as sparkling bottled water and RTD tea juices. This trend has…
After record-high inflation in 2022, consumer packaged goods companies have continued with necessary price actions in 2023. Most notably, carbonates has seen a unit price increase of around 10%. Companies have executed price increases using…
Concentrates registered healthy volume growth in Canada in 2023. A return to normal levels of activity outside of the home post-pandemic has led to increased consumption of concentrates, particularly liquid concentrates, which outperformed powder…
Concentrates are often seen as a more affordable option, driving trading across from juice. The primary appeal of powder concentrates in particular remains their affordability, offering consumers the most value in dollars per litre across…
Energy drinks received a setback in the summer of 2023 when the Canadian government recalled more than 20 popular brands, including Monster, Prime, Celsius and Sting, during the peak season for energy drink consumption. The brands were recalled…
The energy drinks category is highly competitive, but Celsius has been successful in capturing share. Unlike other leading brands, which were focused on revenue management, Celsius’s focus on reduced sugar products is expected to allow it to continue…
After some contraction in 2022, juices saw positive volume growth in 2023. Much of this was attributed to growth in healthier variants, particularly 100% Juice, thanks to rising health consciousness among local consumers. Gaining notable popularity…
Coconut water, led by Vita Coco, is rapidly expanding its presence in retail stores beyond core channels such as warehouse clubs. It is now more widely available in supermarkets, convenience stores, and via e-commerce channels. This growth is being…