Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Sports drinks continues to show growth in 2023, driven by an increasing demand that aligns with the rising demand for functional beverages. Sports drinks are being perceived as an alternative to functional drinks, an area still underdeveloped in…
COVID-19 boosted consumer's health consciousness and increased attempts to be more proactive about staying healthy and fit. When consumers were able and confident to spend more time away from home, many enhanced exercise routines outdoors and went to…
Demand for soft drinks recorded a spike in the off-trade channel in 2020, when COVID-19 restrictions included home seclusion and the closure of on-trade establishments. After two more years of positive volume growth, sales registered a slight decline…
In 2023, retail volume sales of soft drinks registered slower single-digit growth compared to the previous year, as prices continued to climb. The primary factor driving this growth was the increasing availability of diverse soft drinks, such as RTD…
Despite inflation, total volume sales of soft drinks have remained resilient in the United Kingdom. 2022 and 2023 have been challenged by increasing prices, which have had a significant impact on the cost of living. Consumers have lost purchasing…