Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Sports drinks continues to show growth in 2023, driven by an increasing demand that aligns with the rising demand for functional beverages. Sports drinks are being perceived as an alternative to functional drinks, an area still underdeveloped in…
In 2023, off-trade volume sales of soft drinks in Belgium experienced a decline. This decrease can be attributed primarily to two significant factors: unfavourable weather conditions and cross-border trade dynamics. The relatively cold and wet…
After experiencing substantial growth driven by competitive pricing, RTD tea faced a downturn when the leading brands, Lipton and Fuze Tea, concluded their pricing battle. Consequently, the category has become one of the fastest declining ones in…
RTD coffee maintains its rapid growth in volume terms throughout 2023, particularly as it is predominantly consumed as an on-the-go indulgence beverage in Belgium. Its functionality, often perceived as a quick energy boost, contributes significantly…
Off-trade volume sales of juice in Belgium continue their downward trajectory in 2023. This decline is primarily attributed to consumers actively monitoring and reducing their sugar intake. The category has experienced a shrinking trend over the past…
Off-trade volume sales of energy drinks continue to experience rapid growth in 2023, propelled by consumers seeking beverages to enhance their performance. The penetration of energy drinks in Belgian households has significantly increased in recent…
Following a relatively robust performance during the pandemic, liquid concentrates are experiencing a decline in off-trade volume terms in 2023. The category's downturn is notably attributed to the prevailing health trend. Despite water being a…
Carbonates demand continues to witness a decline in volume terms across Belgium. Primarily, this decline is attributed to the prevailing health trend, with individuals actively monitoring their calorie intake. However, this health-conscious approach…
Off-trade volume sales of bottled water experienced a decline in 2023 compared to 2022, primarily due to less favourable weather conditions. Additionally, an increasing number of consumers opting to purchase bottled water in France contributes to the…