Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
During the pandemic there was a surge in interest in staying fit and healthy. As part of this trend, endurance sports such as running and cycling gained popularity. This included activities such as trail running and outdoor sports, which saw…
The German soft drinks industry has suffered multiple crises. After the pandemic hit the on-trade and boosted off-trade sales, inflation has had a severe impact on consumers’ behaviour. In addition to changing consumption behaviour, foodservice…
RTD tea is set to face a period of relative stagnation in off-trade volume terms in Germany in 2023. While the category continues to perform well in current value terms, it is encountering challenges achieving significant growth. After many years of…
In 2023, off-trade and on-trade volume sales of RTD coffee in Germany are expected to continue to make a comeback, after facing two years of decline in 2020 and 2021. The category has slowly returned to growth as life has returned to normal after the…
In comparison with other Western European countries, Germany maintains high per capita consumption of juice. However, overall juice consumption is on a gradual decline in the country, primarily due to mounting concerns about its sugar content. As…