Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Demand for soft drinks recorded a spike in the off-trade channel in 2020, when COVID-19 restrictions included home seclusion and the closure of on-trade establishments. After two more years of positive volume growth, sales registered a slight decline…
E-commerce represents a small but thriving global retail channel for soft drinks. This briefing examines Euromonitor International’s e-commerce data across 15 markets, focusing on soft drinks brands’ performance in 2023. Leading brands, categories…
In 2023, PepsiCo value sales registered positive growth, though inflation and increased pricing became the major contributors. Although carbonates remains a primary value-driven category for the company, PepsiCo's upcoming focus is on functional…
There was another year of positive growth in off-trade volume sales of soft drinks in Asia Pacific in 2023, as well as another year of recovery in the on-trade channel. Bottled water continues to be the dominant product in the region’s soft drinks…
While the pandemic, when it first hit the region, resulted in a slight decline in off-trade volume sales of soft drinks and a steep fall in on-trade volumes in Latin America in 2020, both channels have since been recording positive growth, including…
This report utilises Euromonitor International’s new Passport Innovation portal to explore new launches and sub-brands in global soft drinks. Three key innovation platforms are identified for global non-alcoholic beverages in 2023/2024, with product…
Coca-Cola maintains its global leadership in the Soft Drinks industry, experiencing continual growth in both volumes and values through its expansive and consistently updated beverage portfolio. The company continues investing in the development of…
While performances in real value terms were negatively impacted by the high inflation putting pressure on household budgets in some countries, off-trade volume sales of soft drinks continued to record positive growth in Middle East and Africa in…
This report explores the state of the global soft drinks industry in 2023, examining category and market growth over the year. The competitive positioning of leading companies and brands within the worldwide non-alcohol drinks industry is presented,…
Euromonitor International’s Soft Drinks Forecast Model expects low single-digit volume growth over the 5-year forecast period. Pricing across soft drinks categories remains high, but is expected to moderate or plateau in the second half of 2023.…
E-commerce continues to account for a relatively small share of global retail sales of soft drinks, with small local grocers still the leading individual channel thanks to the popularity of such outlets in many emerging markets. However, modern…
Sugar reduction will remain among consumers’ top dietary priorities and a central challenge for both global beverage producers and regulators in 2024. This report explores the progress made in reducing sugar in soft drinks, examining Euromonitor…
This report examines the competitive strategies of the major brand owners within the global soft drinks industry as they navigate and shift their strategies in a post-COVID-19 environment. Competitive activity over the past year is discussed,…
With the rise of consumer price inflation impacting almost all CPG in the world and Asia Pacific in 2022, this report seeks to examine how soft drinks companies and consumers have been impacted. By looking at the median price movements of leading…
Euromonitor International updated the Soft Drinks Forecast Model in April 2022, applying the latest macroeconomic consensus to review 2022-2026 category projections. This report reviews top line changes to this outlook, indicating the main challenges…
Taxation on sugar-sweetened beverages in key markets, coupled with changing consumers tastes and attitudes to nutrition are beginning to address the question of sugar content in the industry. This report explores alternative sugar control strategies…
Soft drinks and, moreover, the plastic bottles that are used as packaging, have drawn attention for not being sustainable enough. Home soda makers are competing strongly in some markets, as consumers increasingly favour package-less solutions for…
The Q3 update to global soft drinks forecasts is largely consistent with published baseline (October) 2020 projections, with a small upgrade to our Q2 outlook relative to May 2021. While the rise of COVID-19 variants provides cause for uncertainty,…
Overall prospects for the global soft drinks industry continue to trend up slightly in Q2. Away-from-home traffic and on-trade consumption remain the most important variables as we enter the vital high-volume summer months of northern hemisphere…
The diversity of consumer profiles in Southeast Asia has resulted in various strategies being adopted by both global and local soft drinks companies to appeal to local consumers. By analysing and evaluating the various strategies, such as launching…
The soft drinks market saw continued innovation in 2019, heavily characterised by the growing importance of natural wellness, the blurring of consumption occasions and sustainability. While these trends influenced the industry before 2019, recent…
Sports drinks are gaining a foothold in Latin America, with growing interest in health and fitness driving sales and distribution. The two largest brands, Gatorade and Powerade, continue to increase sales through dynamic marketing efforts and an…
The global pandemic will reshape how consumers prioritise their wellness and nutrition. A long-term change to health routines will involve balancing physical health and emotional-mental wellbeing, developing and, in some instances creating, new…
Channel shifts and recent shock to economies globally will shape the way consumers perceive private label within drinks. Changing consumption patterns will allow retailers to adapt private label in niche categories and explore beyond the “economy”…
Emanating from the innovation of tobacco regulators, legislation in the drinks and tobacco industries promises to spread, increasingly shaping the nature and characteristics of the products we can consume and when, how and where they can be marketed…
Striving for Wellbeing in Drinks & Tobacco has been identified as one of the most important themes in the world of beverages. Alcohol, caffeine, sugar and cannabis are a significant part of how global consumers manage their wellbeing. In the decade…
One long term impact of the COVID-19 pandemic is likely to be a realignment of consumer health priorities, particularly in the area of immune-support. Beverages and liquid tonics can be a natural, convenient format for necessary micronutrients and…
Energy-boosting drinks have grown in popularity in Europe, as consumers seek functional drinks that can help improve performance, focus and energy levels at work (at home or in the traditional office/workplace) or at the gym. This was accelerated by…
The rise in global food insecurity will be a defining challenge for the food and beverage industry in the coming decades. Once-reliable supply chains are under threat from climate change and geopolitical shifts, which means the future will be one of…
This report examines the early impact of the war in Ukraine on the drinks sector in Russia in the drinks sector. Product availability, prices and company presence are seeing shifts due to sanctions and decisions by international players to leave…
The Coronavirus (COVID-19) pandemic has radically transformed the economic and consumer landscape of Latin America. For the drinks industry, the closure of the on-trade and measures encouraging more at-home consumption have resulted in the collapse…
Data from personal health technology – wearables, smart fitness machines and apps - is being used to change and improve consumer nutrition and consumption routines. Health tech will have an outsized impact on the beverage industry, as the…
The pandemic is influencing sustainability in drinks and tobacco. This is evolving to include consumers’ welfare concerns, with brand action on social issues and community needs. The pre-pandemic environmental focus and pledges are retained, even…