Sports Drinks

Off-trade sales of sports drinks saw an improved performance in volume terms in 2023, compared to the previous year. The core consumers of sport drinks in Thailand are blue-collar workers, such as farmers, drivers and labourers, who were particularly…

Sports drinks in Singapore is set to record another year of positive total volume growth in 2023, benefiting from the full-scale hosting of various sporting events and the resumption of community running clubs across the island. Leading sports drinks…

Off-trade volume growth for sports drinks in 2023 was up markedly on that recorded in 2022. This improvement was partly explained by the success of reduced sugar and sugar-free options introduced towards the end of the review period, which have…

After seeing an off-trade volume decline in 2020 in the first year of the pandemic, sports drinks returned to dynamic growth, and this trend is set to continue in 2023, with sales far exceeding the pre-pandemic level. Recovery has been driven by an…

In 2023, there were a number of large sporting events that were organised across several Vietnamese cities, including Hanoi, Ho Chi Minh City, Can Tho, Da Nang, and Lao Cai. This forms part of the government's strategic strategy to encourage sports…