Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Sports drinks is expected to register continuing healthy volume growth in what is an emerging product area. With consumers increasingly looking to be healthier and more active, this is driving volume growth of sports drinks. There is also a cohort of…
Sports drinks is expected to register the highest volume growth among all sports drinks in 2023. That being said, this growth is from a very low base. With consumers increasingly looking to be healthier and more active, this is driving volume growth…
Despite being an emerging product in Poland, sports drinks saw volume sales growth slow in 2023, due to ongoing inflation and diminishing purchasing power. Nevertheless, it was still one of the top performing categories in soft drinks. The importance…
The growing adoption of healthier lifestyles, including regular exercise routines, has positively impacted sports drinks sales in Hungary. Despite facing substantial price increases, consumers continue to participate in various sporting activities…
Sports drinks in Bulgaria is recording strong and stable growth in 2023, propelled by an increasing interest in outdoor sports and physical exercise, and a growing number of gyms. Alongside physical activity trends, there is a heightened awareness of…
Sports drinks’ performance was not affected significantly by the high inflation rate and worsening economic situation in 2022 and 2023. This was because the factor with the highest influence on demand towards the end of the review period was the…