Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Sports drinks continues to recover from the declines caused by the COVID-19 pandemic, a trend that has been in play since 2022. As the effects of the pandemic have diminished, people have re-engaged in sports activities and are back to using sports…
After experiencing significant off-trade and on-trade volume and current value growth in 2021 and 2022, sports drinks is set to continue to experience dynamic growth in 2023. The COVID-19 pandemic accelerated the health and wellness trend, which…
Sports drinks has shown another solid performance in 2023, with the category poised to record robust growth in off- and on-trade volume sales. Consumption continues to be bolstered by rising participation in sports and fitness activities in the…
The gradual return to pre-pandemic patterns of mobility, including the recovery of gym visits, helped to sustain modest growth in off-trade volume sales of sports drinks in 2023. Growth was further supported by the continued rise in the popularity of…
Off- and on-trade volume sales of sports drinks fell during 2023. The category was hampered by low company engagement and a lack of new launches. Only a few sports drinks were available widely, which also limited purchases of such products. All…
Sports drinks in Spain is set to record a positive year in 2023. This was evidenced by the fact that Aquarius from Cía Servicios de Bebidas Refrescantes SL (Coca-Cola) – the category leader in Spain – reported strong growth in the first months of the…
The growing pursuit of healthier lifestyles has been leading to an increase in sports practice in the country, boosting the consumption of sports drinks. The already prominent health and wellness trend received a boost from the experiences of the…
Sports drinks has been one of the most dynamic categories within soft drinks in Norway with sales posting strong growth in retail volume terms despite the economic pressures facing the country. Sales have benefited from the increased focus on the…
Sports drinks is suffering from cross-category factors which are placing downwards pressure on soft drinks sales overall, leading to a strong off-trade volume slump. To start with, sports drinks is a non-essential category, with products…
Sports drinks remained still quite a small category in Ireland at the end of the review period, but it continued to grow fast in off-trade volume and current value terms. In the wake of the COVID-19 experience, many consumers have shifted towards to…