Aside from the increasing saturation/maturity being seen in cough, cold and allergy (hay fever) remedies, the main threat to growth is a reconsideration of some of the key substances that have contributed to the category’s growth in recent years. The main one is pseudoephedrine which is over-used in Belgium and which is mainly present in oral combination decongestants such as the aforementioned Sinutab brand.
In the short term, with there no longer being any restrictions in place there will be more contact between people, and without the protection of face coverings in public places or the regular usage of hydroalcoholic gel and hand sanitisers the chances of contracting cold and flu viruses will likely increase. However, climatic factors will also continue to play an important role and could negatively influence demand in the longer term.
Category growth could also be negatively impacted by the saturation of nasal sprays which is a highly-mature category in Belgium, with sales ranking within the largest per capita consumption in Europe. Just before the pandemic, the Belgian government stipulated that the packaging of nasal sprays must display a warning message stating: “Please try saline solutions before using a nasal decongestant.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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