Over the forecast period, Vietnam is expected to see more severe weather changes that will likely lead to increasing cases of influenza. In addition, due to marketing and advertising from players, Vietnamese consumers are more aware of the benefits of purchasing cough, cold and allergy (hay fever) remedies to treat specific symptoms, rather than simply relying on analgesics.
Despite the largely positive performance predicted for cough, cold, and allergy (hay fever) remedies over the forecast period, the category continues to encounter obstacles that could potentially impede stronger growth in the coming years. A considerable number of local consumers are increasingly choosing vitamins and dietary supplements such as vitamin C, multivitamins, or echinacea as a means to enhance their immune system, thereby adopting a preventive approach to their health.
Over the forecast period, pharyngeal preparations in the spray format is projected to gain a stronger presence in Vietnam due to its instant soothing effect and convenience. Players in the local market are likely to advertise and educate consumers on how to use sprays for early prevention and to provide immediate soothing relief from the early symptoms of a sore throat, as well as looking to prevent further complications in terms of respiratory diseases.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!