Cough, cold and allergy (hay fever) remedies is expected to see a single-digit decline over the forecast period in value terms (at constant 2023 prices). This is based on a stabilisation of demand after the highs seen in 2022 when COVID-19 restrictions were lifted and viral infections such as cold and flu spread like wildfire.
Sales of combination products – cough, cold and allergy (hay fever) remedies and oral decongestants containing pseudoephedrine may see a decline in sales over the forecast period. This is because the European Medicines Agency (EMA) has launched an investigation into some commonly used cold and flu medicines that contain this active ingredient.
Antihistamines/allergy remedies (systemic) is expected to be one of the only categories within cough, cold and allergy (hay fever) remedies to record growth over the forecast period, in value terms (at constant 2023 prices). This is based on an increasing incidence of allergies which are spreading in Italy and involving a growing number of consumers.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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