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Country Report

Algeria Flag Herbal/Traditional Products in Algeria

| Pages: 22

Price: US$990

About this Report

Executive Summary

TRENDS

  • Herbal/traditional products saw the weakest current value growth across consumer health in 2014. Sales rose by less than 7% in the year, with this being marginally weaker in comparison to the review period CAGR. This product area saw growth rates constrained by a number of factors at the end of the review period. Firstly, unpackaged herbal remedies are widely available and thus pose strong competition, particularly as they are considerably cheaper to buy. In addition, most consumers who trade up from unpackaged herbal remedies opt for standard products rather than herbal/traditional products, believing the former to be more modern and efficacious.

COMPETITIVE LANDSCAPE

  • PGT Healthcare is the leading player in herbal/traditional products and in 2014 accounted for a strong 38% value share. This is thanks to its dominance of herbal/traditional cough, cold and allergy (hay fever) remedies, where its Vicks range of decongestants and pharyngeal preparations accounted for over 55% value share in 2014. Vicks benefits from a strong global brand name and advertising via satellite TV channels, with these factors contributing more to its appeal than its herbal formulation. PGT furthermore gained almost a percentage point in value share in 2014 over the previous year, thanks to expanding its import volumes.

PROSPECTS

  • Herbal/traditional products will continue to see little promotion in the forecast period. While there will be advertising for key brands such as Vicks and Gelphore, this is likely to focus on brand-building rather than on promoting these products as herbal or traditional. Consequently, consumer interest is also likely to remain limited to a handful of brands, while retailers will remain reluctant to stock niche brands with little consumer interest.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Algeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Herbal/Traditional Products in Algeria?
  • What are the major brands in Algeria?
  • What is the market size of Herbal/Traditional Products in Algeria?
  • What are the major brands in Algeria?
  • Are Ayurvedic or Traditional Chinese Medicine products available in Algeria?
  • Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Herbal/Traditional Products in Algeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Herbal/Traditional Products: Value 2009-2014
  • Table 2 Sales of Herbal/Traditional Products: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2010-2014
  • Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2011-2014
  • Table 5 Forecast Sales of Herbal/Traditional Products: Value 2014-2019
  • Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2014-2019

Herbal/Traditional Products in Algeria - Company Profiles

Les Laboratoires Frater-Razes in Consumer Health (Algeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Les Laboratoires Frater-Razes: Key Facts
  • Summary 2 Les Laboratoires Frater-Razes: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Les Laboratoires Frater-Razes: Competitive Position 2014

Saidal Algerie SpA in Consumer Health (Algeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Saidal Algerie SpA: Key Facts
  • Summary 5 Saidal Algerie SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Saidal Algerie SpA: Competitive Position 2014

Consumer Health in Algeria - Industry Context

EXECUTIVE SUMMARY

Review period growth constrained by supply shortages

Product supply improves and sales soar towards end of review period

Leaders extend share thanks to growing production capacity

Distribution remains largely limited to chemists/pharmacies

Forecast period growth driven by rising disposable income levels

KEY TRENDS AND DEVELOPMENTS

Heavy government investment in domestic production boosts availability

Rising disposable income levels boost sales

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 8 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2009-2014
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 13 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 14 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Herbal/Traditional Products
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Calming and Sleeping Products
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Medicinal Teas
    • Herbal/Traditional Smoking Cessation Aids
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics and Bottled Nutritive Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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