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Country Report

Thailand Flag Herbal/Traditional Products in Thailand

| Pages: 30

Price: US$990

About this Report

Executive Summary

TRENDS

  • Herbal/traditional products remains popular amongst Thai consumers. In 2015, the category posted growth of 13% in retail value terms, reaching Bt34.8 billion. A number of Thai consumers were continuously seeking herbal/traditional alternative products with the purpose of alleviating ailments and bringing a good health condition. Thanks to long-time establishment on the market, Eastern-style products, particularly Chinese and Thai traditional ones, enjoyed positive growth. They were perceived to have fewer side effects, being non-chemical medications.

COMPETITIVE LANDSCAPE

  • Cerebos and Scotch Industrial maintained the leadership position with the major retail value shares of 55% and 11% respectively. Otherwise, herbal/traditional products remained very fragmented. These two companies marketed their respective brands – Brand’s and Scotch – under the category of herbal/traditional tonics and bottled nutritive drinks. Their bird’s nest and chicken essence products were well accepted amongst Thai consumers and were distributed nationwide over the review period.

PROSPECTS

  • Over the forecast period, herbal/traditional products is expected to enjoy a forecast value CAGR of 8% at constant 2015 prices, registering value of Bt51.2 billion by 2020. The category will continue to experience strong demand from Thai consumers, especially from those who are likely to be looking for an alternative medication with fewer side effects and non-chemical ingredients. The positive performance will be mainly driven by herbal/traditional topical analgesics, herbal/traditional tonics and bottled nutritive drinks, herbal/traditional vitamins and dietary supplements and herbal/traditional cough, cold and allergy (hay fever) remedies.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Herbal/Traditional Products in Thailand?
  • What are the major brands in Thailand?
  • What is the market size of Herbal/Traditional Products in Thailand?
  • What are the major brands in Thailand?
  • Are Ayurvedic or Traditional Chinese Medicine products available in Thailand?
  • Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Herbal/Traditional Products in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Herbal/Traditional Products by Category: Value 2010-2015
  • Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2010-2015
  • Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2011-2015
  • Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2012-2015
  • Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020

Herbal/Traditional Products in Thailand - Company Profiles

Cerebos (Thailand) Ltd in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Cerebos (Thailand) Ltd: Key Facts
  • Summary 2 Cerebos (Thailand) Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Cerebos (Thailand) Ltd: Competitive Position 2015

Scotch Industrial Thailand Co Ltd in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Scotch Industrial Thailand Co Ltd: Key Facts
  • Summary 5 Scotch Industrial Thailand Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Scotch Industrial Thailand Co Ltd: Competitive Position 2015

Thai Nakorn Patana Co Ltd in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Thai Nakorn Patana Co Ltd: Key Facts
  • Summary 8 Thai Nakorn Patana Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Thai Nakorn Patana Co Ltd: Competitive Position 2015

Consumer Health in Thailand - Industry Context

EXECUTIVE SUMMARY

Positive performance benefits from health-conscious trends

Vitamins and dietary supplements plays an important role in driving growth

International companies continue to lead sales

Chemists/pharmacies and drugstores/parapharmacies continue their dominance

Consumer health is expected to show modest value growth

KEY TRENDS AND DEVELOPMENTS

Pricing has been significantly pushed to higher level

Internet retailing channel penetrates consumer health

Ageing population and urbanisation continue to drive demand of consumer health

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 8 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2010-2015
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 11 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 13 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 14 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Herbal/Traditional Products
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids Products
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics and Bottled Nutritive Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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