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Country Report

Herbal/Traditional Products in Thailand

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2012, the growth of herbal/traditional products stood at 15% in current value terms, slightly lower compared to 2011. Thai and Chinese traditional medicine are gaining wide acceptance amongst Thais in rural and urban zones, thanks to the attempt of public and private sector agencies to continuously undertake the research on the efficacy of herbal/traditional products to treat remedies and prevent diseases. Typically, herbal/traditional products are viewed as the products for holistic treatment or attacking the root cause of the disease with rare side effects in comparison to the standard ingredients of Western modern medicines and dietary supplements. Thai consumers are more educated about the advantages of herbal/traditional products via the mass media including lifestyle magazines and health and wellbeing programs on broadcast and cable TV channels apart from the articles in cyberspace.

COMPETITIVE LANDSCAPE

  • Cerebos maintained the leadership in herbal/traditional products with 54% value share during 2012. Cerebos, boosted by Brand’s Veta and Brand’s Concentrated Mushroom in tonics and bottled nutritive drinks, enjoyed the impressive growth in value sales of 19%, thanks to the attempt of the player to continue promoting the products via the mass media aside from the peak performance during the vegetarian festival in the last quarter of 2012. Scotch Industrial Thailand, the local follower, still competed head to head with Cerebos in 2012. Scotch generated the highest value sales growth of 21% in herbal/traditional products during 2012, contributed by its deeper price discounts and commercials to gear up the share of Scotch Puree 10 Berry after the product launch in 2011.

PROSPECTS

  • The trend for herbal/traditional ingredients in OTC drugs and dietary supplements is expected to persist over the forecast period as they are gaining wider acceptance amongst Thai consumers in urban and rural areas, thanks to the abundant sources of knowledge about herbal/traditional ingredients available on the internet. In addition, the use of herbal/traditional products is deemed safe, given the standardisation process required by the Thai FDA to ensure the reliability of registered products. The green light by the Ministry of Public Health to incorporate education about herbal medicine into medical curricula will allow physicians to dispense herbal medicines in their treatments. In preparation of the project, the Foundation for Restoring Thai Traditional Medicine and the College of Ayurvedic Medicine were established to facilitate the education programmes in traditional medicine.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Herbal/Traditional Products in Thailand?
  • What are the major brands in Thailand?
  • What is the market size of Herbal/Traditional Products in Thailand?
  • What are the major brands in Thailand?
  • Are Ayurvedic or Traditional Chinese Medicine products available in Thailand?
  • Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Herbal/Traditional Products in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Herbal/Traditional Products: Value 2007-2012
  • Table 2 Sales of Herbal/Traditional Products: % Value Growth 2007-2012
  • Table 3 Herbal/Traditional Products Company Shares 2008-2012
  • Table 4 Herbal/Traditional Products Brand Shares 2009-2012
  • Table 5 Forecast Sales of Herbal/Traditional Products: Value 2012-2017
  • Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2012-2017

Herbal/Traditional Products in Thailand - Company Profiles

British Dispensary (LP) Co Ltd, The in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 The British Dispensary (LP) Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 The British Dispensary (LP) Co Ltd: Competitive Position 2012

Thai Nakorn Patana Co Ltd in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Thai Nakorn Patana Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Thai Nakorn Patana Co Ltd: Competitive Position 2012

Thai Pharmed 1942 Co Ltd in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Thai Pharmed 1942 Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Thai Pharmed 1942 Co Ltd: Competitive Position 2012

Consumer Health in Thailand - Industry Context

EXECUTIVE SUMMARY

Consumer health witnesses strong value growth

Unchanged hectic lifestyles expose more Thai consumers to risk of ailments

International players dominate consumer health

Non-grocery retailers continue to exhibit large value sales contribution

Trend for health and wellness fosters positive momentum

KEY TRENDS AND DEVELOPMENTS

Health and wellness trend stimulates consumers’ spending on dietary supplements

Consumer confidence improves beyond expectation

Sales of pseudoephedrine-containing medicines are banned from OTC

Convenience cannot be ignored by players in consumer health

Large international players continue to dominate consumer health

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  • Table 8 Life Expectancy at Birth 2007-2012

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2007-2012
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
  • Table 11 Consumer Health Company Shares 2008-2012
  • Table 12 Consumer Health Brand Shares 2009-2012
  • Table 13 Penetration of Private Label by Category 2007-2012
  • Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  • Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2012-2017
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Herbal/Traditional Products
    • Herbal/Traditional Analgesics
    • Herbal/Traditional Calming and Sleeping Products
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Medicinal Teas
    • Herbal/Traditional Smoking Cessation Aids
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics and Bottled Nutritive Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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