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Country Report

Thailand Flag Herbal/Traditional Products in Thailand

| Pages: 37

Price: US$900

About this Report

Executive Summary

TRENDS

  • Thai consumers inclined to be more educated about the advantages of herbal/traditional products publicised in the mass media including lifestyle magazines, health and wellness programmes broadcast on cable TV channels and articles in cyberspace, fostered by the growing number of authorised Thai and Chinese medical clinics and hospitals in Thailand during the review period. Given the stricter regulation on the new launches of OTC drugs and vitamins and dietary supplements with active ingredients, brand players witnessed the opportunity to tap the demand for herbal/traditional products which also derives from the switch from products with standard ingredients.

COMPETITIVE LANDSCAPE

  • Thanks to active launches of new products backed with aggressive campaigns, Cerebos (Thailand) Ltd continued to occupy the leadership in herbal/traditional products with 54% value share during 2013. The company geared up towards higher share with more innovations and new products launched into the market, coupled with numerous brand ambassadors to connect with the targeted groups. Cerebos’s products can also be placed in grocery retailers such as hypermarkets and supermarkets, which allows its brands to reach out to even more target groups. This strategy helped the company secure its leading share.

PROSPECTS

  • Herbal/traditional products is anticipated to display 7% constant value CAGR, a slowdown from the CAGR of 11% in constant value terms during the review period. Given the competitive price and aggressive marketing campaigns with strong distribution networks of standard products in OTC drugs and vitamins and dietary supplements, sales growth performance of herbal/traditional products is expected to be limited to the working-class and ageing consumers who rely on the efficacy and scientific evidence of herbal/traditional OTC drugs and vitamins and dietary supplements. The educational campaigns activated by brand players and continuous support by Thailand’s Ministry of Public Health will be the factors helping circulate information about the attributes of herbal/traditional products amongst Thai consumers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Herbal/Traditional Products in Thailand?
  • What are the major brands in Thailand?
  • What is the market size of Herbal/Traditional Products in Thailand?
  • What are the major brands in Thailand?
  • Are Ayurvedic or Traditional Chinese Medicine products available in Thailand?
  • Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Herbal/Traditional Products in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Herbal/Traditional Products by Category: Value 2008-2013
  • Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2008-2013
  • Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2009-2013
  • Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2010-2013
  • Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2013-2018
  • Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Herbal/Traditional Products in Thailand - Company Profiles

Amway (Thailand) Ltd in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Amway (Thailand) Ltd: Key Facts
  • Summary 2 Amway (Thailand) Ltd Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Amway (Thailand) Ltd: Competitive Position 2013

Cerebos (Thailand) Ltd in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Cerebos (Thailand) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Cerebos (Thailand) Ltd: Competitive Position 2013

Scotch Industrial Thailand Co Ltd in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Scotch Industrial Thailand Co Ltd: Key Facts
  • Summary 7 Scotch Industrial Thailand Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 Scotch Industrial Thailand: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 9 Scotch Industrial Thailand Co Ltd: Competitive Position 2013

Thai Nakorn Patana Co Ltd in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Thai Nakorn Patana Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Thai Nakorn Patana Co Ltd: Competitive Position 2013

Consumer Health in Thailand - Industry Context

EXECUTIVE SUMMARY

Hectic lifestyle of urban Thais boosts the demand for consumer health

Economic slowdown forces the brand players to stimulate purchases

International players lead in consumer health

Non-grocery retailers account for large value sales contribution

KEY TRENDS AND DEVELOPMENTS

Increase in ageing population benefits dietary supplements

Vitamins and dietary supplements faces weak consumer confidence

The ban of pseudoephedrine-containing medicines engenders brand switches

Convenience is carried out in product development in OTC drugs

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
  • Table 8 Life Expectancy at Birth 2008-2013

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2008-2013
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2008-2013
  • Table 11 NBO Company Shares of Consumer Health: % Value 2009-2013
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2010-2013
  • Table 13 Distribution of Consumer Health by Format: % Value 2008-2013
  • Table 14 Distribution of Consumer Health by Format and Category: % Value 2013
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2013-2018
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

  • Summary 12 OTC: Switches 2011-2013

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Herbal/Traditional Products
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Calming and Sleeping Products
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Medicinal Teas
    • Herbal/Traditional Smoking Cessation Aids
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics and Bottled Nutritive Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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