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Country Report

Thailand Flag Herbal/Traditional Products in Thailand

| Pages: 31

Price: US$990

About this Report

Executive Summary

TRENDS

  • Herbal/traditional products slowed in current value growth terms in 2014 compared with 2013, though remaining strong in pace. Manufacturers and the media continued to market the benefits of herbal/traditional products, especially natural ingredients and thus, less intrusiveness into the consumer’s physiology. Its holistic treatment capabilities were also highlighted, which made it superior to standard Western products. Alongside the various food safety issues that raised consumers’ cautiousness regarding the products consumed, consumers increasingly preferred herbal/traditional products in 2014. This was especially with herbal/traditional products being tightly controlled by the Thai FDA.

COMPETITIVE LANDSCAPE

  • Cerebos (Thailand) Ltd witnessed a strong gain in value share to consolidate its leadership in herbal/traditional products with 55% in 2014. The established presence of Cerebos (Thailand) Ltd over the review period earned consumers’ strong trust in the product quality offered. Furthermore, the player was active in product innovations over the review period, which ensured that its portfolio was aligned with consumers’ evolving needs as well as extending its overall consumer base.

PROSPECTS

  • The herbal/traditional products category is expected to register positive constant value growth over the forecast period, though at a slower pace than in 2014. Consumers’ interests in herbal/traditional products will continue to grow, given the natural offering and perceived less harmful effects to the body compared with OTC drugs. The increasing maturity of herbal/traditional products is thus expected to slow constant value growth over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Herbal/Traditional Products in Thailand?
  • What are the major brands in Thailand?
  • What is the market size of Herbal/Traditional Products in Thailand?
  • What are the major brands in Thailand?
  • Are Ayurvedic or Traditional Chinese Medicine products available in Thailand?
  • Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Herbal/Traditional Products in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Herbal/Traditional Products by Category: Value 2009-2014
  • Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2010-2014
  • Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2011-2014
  • Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2014-2019
  • Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019

Herbal/Traditional Products in Thailand - Company Profiles

Amway (Thailand) Ltd in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Amway (Thailand) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Amway Thailand Ltd: Competitive Position 2014

Cerebos (Thailand) Ltd in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Cerebos (Thailand) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Cerebos (Thailand) Ltd: Competitive Position 2014

Scotch Industrial Thailand Co Ltd in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Scotch Industrial Thailand Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 Scotch Industrial Thailand Co Ltd: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 7 Scotch Industrial Thailand Co Ltd: Competitive Position 2014

Thai Nakorn Patana Co Ltd in Consumer Health (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Thai Nakorn Patana Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Thai Nakorn Patana Co Ltd: Competitive Position 2014

Consumer Health in Thailand - Industry Context

EXECUTIVE SUMMARY

Consumer health grows strongly in 2014

Consumers’ health consciousness continues to rise

International manufacturers dominate consumer health

Chemists/pharmacies represents leading distribution channel

Consumer health stabilises in growth pace

KEY TRENDS AND DEVELOPMENTS

Political instability slows 2014 GDP growth

Beauty-positioned consumer health products gain prominence

Consumers’ reliance on advice steers consumer health retailing

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 8 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2009-2014
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 13 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 14 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Herbal/Traditional Products
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Calming and Sleeping Products
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Medicinal Teas
    • Herbal/Traditional Smoking Cessation Aids
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics and Bottled Nutritive Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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