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Country Report

South Korea Flag Herbal/Traditional Products in South Korea

| Pages: 32

Price: US$990

About this Report

Executive Summary

TRENDS

  • Herbal/traditional products saw moderate retail value sales growth of 2% in 2015. Thus, the category outperformed consumer health as a whole, which saw retail value sales growth of 1% in 2015. Among herbal/traditional products, herbal/traditional sleep aids products, herbal/traditional dermatologicals, and herbal/traditional dietary supplements all saw slightly more dynamic retail value sales growth their non-herbal/traditional equivalents in 2015.

COMPETITIVE LANDSCAPE

  • Korea Ginseng Corp, with its Cheong-Kwan-Jang brand, leads herbal/traditional products in South Korea, with a retail value sales share of 41% in 2015. The brand is present in herbal/traditional dietary supplements, and herbal/traditional tonics and bottled nutritive drinks. In order to retain its position as the leading brand, the company’s marketing strategy specifically covers each age group, region, and income segment.

PROSPECTS

  • Herbal/traditional products is expected to see positive sales growth over the forecast period, with a CAGR of 1% at constant 2015 prices predicted. All categories, except for herbal/traditional topical analgesics, which is expected to see a sales decline, will contribute to this. Herbal/traditional dietary supplements will continue to see the most dynamic retail value sales growth over the forecast period, with ginseng driving this.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Herbal/Traditional Products in South Korea?
  • What are the major brands in South Korea?
  • What is the market size of Herbal/Traditional Products in South Korea?
  • What are the major brands in South Korea?
  • Are Ayurvedic or Traditional Chinese Medicine products available in South Korea?
  • Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Herbal/Traditional Products in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Herbal/Traditional Products by Category: Value 2010-2015
  • Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2010-2015
  • Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2011-2015
  • Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2012-2015
  • Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020

Herbal/Traditional Products in South Korea - Company Profiles

Daesang Corp in Consumer Health (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Daesang Corp: Key Facts
  • Summary 2 Daesang Corp: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Daesang Corp: Competitive Position 2015

Dong Wha Pharmaceutical Industrial Co Ltd in Consumer Health (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Dong Wha Pharmaceutical Industrial Co Ltd: Key Facts
  • Summary 5 Dong Wha Pharmaceutical Industrial Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Dong Wha Pharmaceutical Industrial Co Ltd: Competitive Position 2015

Korea Ginseng Corp in Consumer Health (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Korea Ginseng Corp: Key Facts
  • Summary 8 Korea Ginseng Corp: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Korea Ginseng Corp: Competitive Position 2015

Kwang Dong Pharm Co Ltd in Consumer Health (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Kwang Dong Pharm Co Ltd: Key Facts
  • Summary 11 Kwang Dong Pharm Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 12 Kwang Dong Pharm Co Ltd: Competitive Position 2015

Consumer Health in South Korea - Industry Context

EXECUTIVE SUMMARY

Consumer health records moderate growth in 2015

Growing number of consumers across all age groups are self-medicating

Korea Ginseng Corp continues to lead consumer health in 2015

Distribution patterns remain similar to previous years

Consumer health expected to see ongoing positive development

KEY TRENDS AND DEVELOPMENTS

Tightening of regulations in the wake of scandals

Packaging of growing importance in consumer health

Consumer health in South Korea shifting from convenience to safety

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 8 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2010-2015
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 11 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 13 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 14 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

  • Summary 13 OTC: Switches 2013-2015

DEFINITIONS

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Herbal/Traditional Products
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids Products
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics and Bottled Nutritive Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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