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Country Report

South Korea Flag Herbal/Traditional Products in South Korea

| Pages: 28

Price: US$900

About this Report

Executive Summary

TRENDS

  • Herbal/traditional products recorded 4% value growth in 2013. Both herbal/traditional remedies and dietary supplements showed positive growth rate thanks to the good performance of Madecasol including herbal ingredients under topical germicidals/antiseptics. Herbal/traditional cough, cold and allergy (hay fever) remedies increased by 4% as liquid combination cough, cold and allergy remedies continued to perform well. Herbal/traditional digestive remedies, however, recorded marginal decline in current value terms due to the stagnation of liquid digestive enzymes including herbal ingredients.

COMPETITIVE LANDSCAPE

  • Korea Ginseng Corp maintained the leading position with a 34% value share in 2013. The company gained marginal value share with its Cheong-Kwan-Jang brand. Korea Ginseng Corp is developing diverse targeting strategies based on the luxury brand’s reputation to compete with newly-introduced rivals in the category.

PROSPECTS

  • Herbal/traditional products are expected to increase by a CAGR of 1% in constant value terms over the forecast period. Herbal/traditional calming and sleeping products will grow by 1% CAGR, as it is preferred to OTC products, thanks to fewer side effects. For the same reason, herbal/traditional dietary supplements, cough, cold and allergy (hay fever) will also enjoy positive growth. Herbal/traditional digestive remedies will increase marginally, with channel expansion to grocery retailers in 2011. Meanwhile, herbal/traditional smoking cessation aids will decline rapidly over the forecast period as consumers shift to electronic cigarettes.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Herbal/Traditional Products in South Korea?
  • What are the major brands in South Korea?
  • What is the market size of Herbal/Traditional Products in South Korea?
  • What are the major brands in South Korea?
  • Are Ayurvedic or Traditional Chinese Medicine products available in South Korea?
  • Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Herbal/Traditional Products in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Herbal/Traditional Products by Category: Value 2008-2013
  • Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2008-2013
  • Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2009-2013
  • Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2010-2013
  • Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2013-2018
  • Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Herbal/Traditional Products in South Korea - Company Profiles

Korea Ginseng Corp in Consumer Health (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Korea Ginseng Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Korea Ginseng Corp: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 3 Korea Ginseng Corp: Competitive Position 2013

Kwang Dong Pharm Co Ltd in Consumer Health (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Kwang Dong Pharm Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Kwang Dong Pharm Co Ltd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 6 Kwang Dong Pharm Co Ltd: Competitive Position 2013

Consumer Health in South Korea - Industry Context

EXECUTIVE SUMMARY

Consumer health records healthy albeit slower growth in 2013

Smaller packs for younger consumers performing extremely well

Pharmaceutical companies developing new marketing strategies

Convenience stores and drugstores increasingly popular

Consumer health will see further growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Manufacturers innovate packaging to target new consumer group

Lower growth due to consumers’ financial burdens in the economic downturn

Good performance of OTC products sold outside of pharmacies/chemists in 2013

Discontinuity of Tylenol for Children affects other paediatric OTC products

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
  • Table 8 Life Expectancy at Birth 2008-2013

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2008-2013
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2008-2013
  • Table 11 NBO Company Shares of Consumer Health: % Value 2009-2013
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2010-2013
  • Table 13 Distribution of Consumer Health by Format: % Value 2008-2013
  • Table 14 Distribution of Consumer Health by Format and Category: % Value 2013
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2013-2018
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

  • Summary 7 OTC: Switches 2011-2013

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Herbal/Traditional Products
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Calming and Sleeping Products
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Medicinal Teas
    • Herbal/Traditional Smoking Cessation Aids
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics and Bottled Nutritive Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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