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Country Report

Herbal/Traditional Products in South Korea

Price: US$900

About this Report

Executive Summary

TRENDS

  • Herbal/traditional products increased by 11% in current value terms to reach Won2.3 trillion in 2012. Herbal/traditional cough, cold and allergy (hay fever) remedies gained share and grew by 4% in current value terms. Basically, consumers drink herbal liquid combination products when they catch a cold. Koreans believe that hot herbal liquid combination products increase their body temperature and help to relieve cold symptoms. Over the review period, consumers’ habits did not change, so manufacturers also introduced tablet forms of cold remedies including herbal ingredients. Korean consumers welcome any OTC products that included ‘herbal-based ingredients’ on their marketing material.

COMPETITIVE LANDSCAPE

  • Korea Ginseng Corp maintained its solid leading position in herbal/traditional products with 34% value share in 2012. Red ginseng is an ingredient which Koreans take routinely these days. As a result, there are many manufacturers which produce red ginseng products; however, Korea Ginseng Corp gained consumers’ high trust despite its expensive price.

PROSPECTS

  • Herbal/traditional products is expected to increase by a constant value CAGR of 4% over the forecast period. Consumers’ preference for herbal/traditional products will increase due to fewer side effects and continuous results. Most herbal/traditional products are expected to increase with constant value CAGRs of between 1% and 2%, and herbal/traditional dietary supplements is predicted to increase by a CAGR of 4% in constant value terms over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Herbal/Traditional Products in South Korea?
  • What are the major brands in South Korea?
  • What is the market size of Herbal/Traditional Products in South Korea?
  • What are the major brands in South Korea?
  • Are Ayurvedic or Traditional Chinese Medicine products available in South Korea?
  • Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Herbal/Traditional Products in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Herbal/Traditional Products: Value 2007-2012
  • Table 2 Sales of Herbal/Traditional Products: % Value Growth 2007-2012
  • Table 3 Herbal/Traditional Products Company Shares 2008-2012
  • Table 4 Herbal/Traditional Products Brand Shares 2009-2012
  • Table 5 Forecast Sales of Herbal/Traditional Products: Value 2012-2017
  • Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2012-2017

Herbal/Traditional Products in South Korea - Company Profiles

Dong Wha Pharmaceutical Industrial Co Ltd in Consumer Health (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Dong Wha Pharmaceutical Industrial Co Ltd: Key Facts
  • Summary 2 Dong Wha Pharmaceutical Industrial Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Dong Wha Pharmaceutical Industrial Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 4 Dong Wha Pharmaceutical Industrial Co Ltd: Competitive Position 2012

Korea Ginseng Corp in Consumer Health (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Korea Ginseng Corp: Key Facts
  • Summary 6 Korea Ginseng Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Korea Ginseng Corp: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 8 Korea Ginseng Corp: Competitive Position 2012

Kwang Dong Pharm Co Ltd in Consumer Health (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Kwang Dong Pharm Co Ltd: Key Facts
  • Summary 10 Kwang Dong Pharm Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 11 Kwang Dong Pharm Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 12 Kwang Dong Pharm Co Ltd: Competitive Position 2012

Consumer Health in South Korea - Industry Context

EXECUTIVE SUMMARY

Consumer health shows positive growth rate in 2012

Channel expansion of some OTC brands positively affects sales

Consumer marketing activities by pharmaceutical companies stand out

Vitamins and dietary supplements can now be distributed at any grocery retailers

Consumer health will grow due to vitamins and dietary supplements over the forecast period

KEY TRENDS AND DEVELOPMENTS

Active consumer marketing strategy through PPL leads growth in consumer health in 2012

Expansion of distribution channels positively affects consumer health

Segmentation stands out in vitamins and dietary supplements

Government invests in herbal/traditional ingredients to boost related products

Pharmaceutical companies turn to focus on OTC due to reduction of Rx price

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  • Table 8 Life Expectancy at Birth 2007-2012

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2007-2012
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
  • Table 11 Consumer Health Company Shares 2008-2012
  • Table 12 Consumer Health Brand Shares 2009-2012
  • Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  • Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2012-2017
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

  • Summary 13 OTC: Switches 2010-2012

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Herbal/Traditional Products
    • Herbal/Traditional Analgesics
    • Herbal/Traditional Calming and Sleeping Products
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Medicinal Teas
    • Herbal/Traditional Smoking Cessation Aids
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics and Bottled Nutritive Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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