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Country Report

France Flag Herbal/Traditional Products in France

| Pages: 30

Price: US$900

About this Report

Executive Summary

TRENDS

  • Opinions differ on the performance of herbal/traditional products in 2013, mainly as the definitions are not the same. For some sources, the category bears the brunt of the de-reimbursement of some of its previous growth drivers from 2012, notably ginko-biloba. For other sources, such as Euromonitor International which does not include OTC-prescribed and reimbursed products, such delisting mechanically acts in favour of pure OTC herbal/traditional products and is good news for the category.

COMPETITIVE LANDSCAPE

  • Herbal/traditional products is the only category in which brands positioned in grocery retailers dominate. This stems from the high share of medicated confectionery, in the region of 24% of total value sales of herbal/traditional products in 2013. Therefore, with a 16% value share in 2013, Ricola is theoretically leader in herbal/traditional products in 2013 with its eponymous brand. Ricola benefits from a large customer base, as it is positioned as an everyday sweet, rather than just as a medicated product. French consumers tend to buy Ricola sweets impulsively, as they are widely present at the checkouts of major hypermarkets and supermarkets, as well as smaller corner shops/tobacco stores. As such, it is able to generate high sales traffic and value.

PROSPECTS

  • After the relatively good performance of herbal/traditional products, some players deem this could be the swansong of the category that benefited from a kind of calm before the storm in 2013. Thanks to a postponed settlement of the new EFSA regulation, this category was still spared in 2013 but should be affected in 2014. Already dampened by the ‘wait and see’ situation of 2013, herbal products should be suddenly hit by the questioning by EFSA and maybe the withdrawal of some products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Herbal/Traditional Products in France?
  • What are the major brands in France?
  • What is the market size of Herbal/Traditional Products in France?
  • What are the major brands in France?
  • Are Ayurvedic or Traditional Chinese Medicine products available in France?
  • Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Herbal/Traditional Products in France - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Herbal/Traditional Products by Category: Value 2008-2013
  • Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2008-2013
  • Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2009-2013
  • Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2010-2013
  • Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2013-2018
  • Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Consumer Health in France - Industry Context

EXECUTIVE SUMMARY

Consumer health manages to get by relatively well

The ambivalent impact of EFSA

Pure OTC brands stand out from the crowd

Chemists/pharmacists almost monopolise sales

The market is unlikely to fare much better

KEY TRENDS AND DEVELOPMENTS

Times are not that tough for consumer health

Mentalities and behaviours are changing (too slowly) in OTC

New regulation blows hot and cold on the market

Players cannot free themselves from the almost monopoly of pharmacies

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
  • Table 8 Life Expectancy at Birth 2008-2013

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2008-2013
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2008-2013
  • Table 11 NBO Company Shares of Consumer Health: % Value 2009-2013
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2010-2013
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2008-2013
  • Table 14 Distribution of Consumer Health by Format: % Value 2008-2013
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2013
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2013-2018
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018

APPENDIX

OTC registration and classification

Advertising

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

  • Summary 1 OTC: Switches 2011-2013

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Herbal/Traditional Products
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Calming and Sleeping Products
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Medicinal Teas
    • Herbal/Traditional Smoking Cessation Aids
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics and Bottled Nutritive Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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