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Country Report

Herbal/Traditional Products in France

| Pages: 43

Price: US$900

About this Report

Executive Summary

TRENDS

  • Stimulated by an ongoing preference for naturalness, and in a context of mistrust of standard drugs, French consumers continued to prefer herbal/traditional products when they were available. Herbal therapy continued to attract new consumers in 2012, and the quest for natural products prevailed in France. Some consumers who felt reassured about herbal/traditional products also displayed patterns of loyalty and regularity, which led to repeated purchases of their favourite products. Others, as revealed by a recent survey, even increased their annual expenditure on such products by an average of 7% year-on-year (from €18.20 to €19.10 per head). This was a medley of positive market dynamics, which contributed to generating a slightly better growth rate in 2012 than in 2011.

COMPETITIVE LANDSCAPE

  • Ricola led herbal/traditional products in 2012, accounting for a 15% share of value sales. The company’s medicated confectionery product, branded Ricola, benefits from a large customer base, as it is positioned as a daily sweet, rather than just as a medicated product. French consumers tend to buy Ricola sweets impulsively, as they are widely present at the checkouts of major hypermarkets and supermarkets, as well as smaller corner shops/tobacco stores. As such, it is able to generate high sales traffic and value.

PROSPECTS

  • Over the forecast period, herbal/traditional products is expected to increase by a constant value CAGR of 2%. French consumers are likely to continue to favour such products for their natural appeal and lack of side-effects. In addition, the official recognition of the health and nutritional claims associated with some herbal ingredients by the European Union at EFSA level (currently working on the subject of plant allegations) is set to add to the positive dynamics of the category. Such an official recognition (even partial) will encourage the key players in France to reinforce their investment and research efforts in developing improved and more efficient herbal/traditional products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Herbal/Traditional Products in France?
  • What are the major brands in France?
  • What is the market size of Herbal/Traditional Products in France?
  • What are the major brands in France?
  • Are Ayurvedic or Traditional Chinese Medicine products available in France?
  • Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Herbal/Traditional Products in France - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Herbal/Traditional Products: Value 2007-2012
  • Table 2 Sales of Herbal/Traditional Products: % Value Growth 2007-2012
  • Table 3 Herbal/Traditional Products Company Shares 2008-2012
  • Table 4 Herbal/Traditional Products Brand Shares 2009-2012
  • Table 5 Forecast Sales of Herbal/Traditional Products: Value 2012-2017
  • Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2012-2017

Herbal/Traditional Products in France - Company Profiles

Arkopharma SA, Laboratoires Pharmaceutiques in Consumer Health (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Laboratoires Pharmaceutiques Arkopharma SA: Key Facts
  • Summary 2 Laboratoires Pharmaceutiques Arkopharma SA: Operational Indicators*

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Laboratoires Pharmaceutiques Arkopharma SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 4 Laboratoires Pharmaceutiques Arkopharma SA: Competitive Position 2012

Cooperation Pharmaceutique Francaise SAS (Cooper) in Consumer Health (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Coopération Pharmaceutique Française SAS (Cooper): Key Facts
  • Summary 6 Coopération Pharmaceutique Française SAS (Cooper): Operational Indicators*

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Coopération Pharmaceutique Française SAS (Cooper): Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 8 Coopération Pharmaceutique Française SAS (Cooper): Competitive Position 2012

Laboratoire Boiron in Consumer Health (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Laboratoire Boiron: Key Facts
  • Summary 10 Laboratoire Boiron: Operational Indicators*

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Laboratoire Boiron: Competitive Position 2012

Novartis Group France SA in Consumer Health (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Novartis Group France SA: Key Facts
  • Summary 13 Novartis Group France SA: Operational Indicators*

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 14 Novartis Group France SA: Competitive Position 2012

Pierre Fabre SA, Laboratoires in Consumer Health (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 15 Laboratoires Pierre Fabre SA: Key Facts
  • Summary 16 Laboratoires Pierre Fabre SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 17 Laboratoires Pierre Fabre SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 18 Laboratoires Pierre Fabre SA: Competitive Position 2012

Consumer Health in France - Industry Context

EXECUTIVE SUMMARY

De-reimbursement keeps growing in France

France welcomes the approved list of health and nutrition claims

Ameli pushes for more generics

Growing competition between pharmacists and other distribution channels

Moderate growth is expected in the forecast period

KEY TRENDS AND DEVELOPMENTS

The French government continues its de-reimbursement policy because of mounting economic problems in the country

EU adopts vitamins and dietary supplements approved list of health and nutrition claims: roadmap for harmonisation in France

French bodies push for more generic drugs

Chemists/pharmacies is still the most frequented channel for consumer health, but faces growing competition

A lethargic socio-culture impedes the development of self-medication

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  • Table 8 Life Expectancy at Birth 2007-2012

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2007-2012
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
  • Table 11 Consumer Health Company Shares 2008-2012
  • Table 12 Consumer Health Brand Shares 2009-2012
  • Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  • Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2012-2017
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017

APPENDIX

OTC registration and classification

Advertising

Vitamins and dietary supplements registration and classification

Distribution channels

Self-medication/self-care and preventative medicine

Switches

  • Summary 19 OTC: Switches 2011-2012

DEFINITIONS

SOURCES

  • Summary 20 Research Sources

Segmentation

This market research report includes the following:

  • Herbal/Traditional Products
    • Herbal/Traditional Analgesics
    • Herbal/Traditional Calming and Sleeping Products
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Medicinal Teas
    • Herbal/Traditional Smoking Cessation Aids
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics and Bottled Nutritive Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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