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Country Report

France Flag Herbal/Traditional Products in France

| Pages: 28

Price: US$990

About this Report

Executive Summary

TRENDS

  • Theoretically, 2014 was a bad year for sales of herbal/traditional products. Many players considered that 2012 and the first half of 2013 was the calm before the storm of the full settlement of the EFSA regulation on dietary supplements, including herbal/traditional products in 2014. In addition, the Arrêté des Plantes’ – the decree of plants, the nickname of a list of authorised herbal substances, was published in June 2014. It indicates all the plants that are authorised in the country and had been expected for many years. In 2006, there was a ruling on vitamins and minerals which promised that a list of plants would be published soon. In fact, it appeared eight years later. Before this, manufacturers had to look at what was authorised in other member countries of European Community (given that a product that is legal in one of the countries is also legal in other countries).

COMPETITIVE LANDSCAPE

  • Medicated confectionery accounts for around one quarter of total value sales of herbal/traditional products in 2014 due to the strength of Ricola which was the leader in herbal/traditional products in 2014 with its eponymous brand with a 15% value share in 2014. Ricola benefited from a large customer base, as it is positioned as an everyday sweet, rather than just as a medicated product. French consumers tended to purchase Ricola sweets impulsively, as they were widely present at the checkouts of major hypermarkets and supermarkets, as well as smaller corner shops/tobacco stores. As such, it was able to generate high sales traffic and value. Nonetheless, as did Vichy, La Vosgienne and Halls from Mondelez France, Ricola suffered from the near absence of cold temperatures in the winter and autumn of 2014.

PROSPECTS

  • The fact that sales of herbal/traditional products turned the corner in 2014 in spite of the EFSA and the decree of plants was an important relief for the category. Some players even believed that the relatively strong performance of the category in 2013 could have been the swansong of herbal/traditional products. At the end of 2014 many players were more optimistic. In the context of mistrust of standard drugs, many consumers who felt reassured about herbal/traditional products displayed patterns of loyalty and regularity, which led to repeat purchases of their favourite products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Herbal/Traditional Products in France?
  • What are the major brands in France?
  • What is the market size of Herbal/Traditional Products in France?
  • What are the major brands in France?
  • Are Ayurvedic or Traditional Chinese Medicine products available in France?
  • Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Herbal/Traditional Products in France - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Herbal/Traditional Products by Category: Value 2009-2014
  • Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2010-2014
  • Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2011-2014
  • Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2014-2019
  • Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019

Consumer Health in France - Industry Context

EXECUTIVE SUMMARY

A combination of negative factors affects growth

Self-medication remains underdeveloped while non-OTC fares better

Players and brands specialising in vitamins and dietary supplements perform relatively well

Chemists/pharmacists continue to lead sales strongly

Modest prospects overall

KEY TRENDS AND DEVELOPMENTS

Unfavourable economic and climatic context for consumer healthcare

Non-OTC products successfully pass safety tests, while OTC products are still restrained by legislation and lack of self-medication

Increasing concentration witnessed in a still fragmented market that remains driven by chemists/pharmacies

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 8 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2009-2014
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
  • Table 14 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

  • Summary 1 OTC: Switches 2012-2014

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Herbal/Traditional Products
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Calming and Sleeping Products
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Medicinal Teas
    • Herbal/Traditional Smoking Cessation Aids
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics and Bottled Nutritive Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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