Since the pandemic, more and more consumers have become interested in improving and boosting their own immunity and the concept of combining OTC medicines with herbal medicines has begun to spread. The concept of prevention rather than treatment after infection or illness has become more important among consumers, and this is expected to help fuel demand for herbal/traditional products over the forecast period.
Demand for herbal/traditional products is expected to continue growing over the forecast period providing new consumers can be developed to address demographic challenges such as an ageing population and Japan’s declining birth rate. For example, products using Chinese herbal medicine that appeal to the prevention and improvement of dementia and osteoporosis, which are common problems among the elderly, are attracting attention.
The use of herbal/traditional products to achieve weight loss is increasing due to the growing perceptions that by supporting a healthy body it will be easier to lose weight. Additionally, the reassurance that herbal/traditional products use naturally derived ingredients and have fewer side effects is also a big selling point.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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