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Country Report

Cameroon Flag Herbal/Traditional Products in Cameroon

| Pages: 20

Price: US$990

About this Report

Executive Summary

TRENDS

  • Herbal/traditional products continued to register strong growth in 2015 as the category continued to benefit from the trend towards the use of natural herbal/traditional products. This trend has benefitted from the high interest generated by the direct selling of dietary supplements by Forever Living Products and GNLD, which has helped to boost sales in the category.

COMPETITIVE LANDSCAPE

  • Although there are currently efforts underway by the Cameroonian Government to regulate the sale of alternative medicines, there is still limited competition between domestic and international brands within herbal/traditional products. Domestic brands offer largely loose and unbranded products, while better-packaged international brands dominate retail sales in the category. Direct selling companies continue to lead sales in the category, with much of the competition in herbal/traditional products between Forever Living and GNLD.

PROSPECTS

  • The trend towards herbal/traditional products is expected to intensify over the forecast period as consumers are becoming more open to alternative medicines and more amenable to the idea of less aggressive treatments for various specific ailments. The government of Cameroon is also expected to make the economic environment more accommodating for new local players wanting to package their existing herbal/traditional products. Rising income levels are also set to play a part by enabling consumers to choose higher-priced brands.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Herbal/Traditional Products in Cameroon?
  • What are the major brands in Cameroon?
  • What is the market size of Herbal/Traditional Products in Cameroon?
  • What are the major brands in Cameroon?
  • Are Ayurvedic or Traditional Chinese Medicine products available in Cameroon?
  • Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Herbal/Traditional Products in Cameroon - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Herbal/Traditional Products: Value 2010-2015
  • Table 2 Sales of Herbal/Traditional Products: % Value Growth 2010-2015
  • Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2011-2015
  • Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2012-2015
  • Table 5 Forecast Sales of Herbal/Traditional Products: Value 2015-2020
  • Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2015-2020

Consumer Health in Cameroon - Industry Context

EXECUTIVE SUMMARY

Positive economic growth boosts the performance of consumer health

Increasing product availability drives sales of OTC products

Local brands continue to struggle for market share

Independent chemists/pharmacies lead sales

Growth expected to increase over forecast period

KEY TRENDS AND DEVELOPMENTS

The growing economy is boosting consumer expenditure

Inadequate levels of advertising hamper full market growth potential

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 8 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2010-2015
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 11 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 13 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 14 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

  • Summary 1 OTC: Switches 2013-2015

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Herbal/Traditional Products
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids Products
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics and Bottled Nutritive Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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