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Country Report

Philippines Flag Herbal/Traditional Products in the Philippines

| Pages: 29

Price: US$900

About this Report

Executive Summary

TRENDS

  • Aside from the competitive prices that herbal/traditional products usually sell at, they are likewise preferred by consumers due to the belief that they are safer alternatives to chemical-based remedies. Products derived from natural ingredients bear the image of providing more benefits than harm to one’s health, consequently facilitating trial of new product launches amongst consumers.

COMPETITIVE LANDSCAPE

  • Universal Robina Corp remained the leader in herbal/traditional products with a 44% value share in 2013. The company’s dominance was driven by the lead of its Maxx brand in medicated confectionery. With the product being distributed even through sari-sari stores or local neighbourhood stores, it enjoys popularity amongst consumers not just as a remedy for sore throat but also as a hard menthol candy which can be consumed at one’s pleasure. The product likewise is available in several flavour variants, is affordably priced and can be bought even amongst peddlers, all of which contribute to its wide patronage amongst consumers.

PROSPECTS

  • Consumer preference for herbal/traditional products is expected to be sustained and grow over the forecast period amidst the growing awareness of the harms of chemical ingredients to one’s health. New product launches containing ingredients traditionally used for curing illnesses are expected to be well received in the market. Those containing novel herbal ingredients, on the other hand, may raise doubts amongst consumers on their effectiveness or safety, leading to reservations on their trial.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Herbal/Traditional Products in Philippines?
  • What are the major brands in Philippines?
  • What is the market size of Herbal/Traditional Products in Philippines?
  • What are the major brands in Philippines?
  • Are Ayurvedic or Traditional Chinese Medicine products available in Philippines?
  • Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Herbal/Traditional Products in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Herbal/Traditional Products by Category: Value 2008-2013
  • Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2008-2013
  • Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2009-2013
  • Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2010-2013
  • Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2013-2018
  • Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Herbal/Traditional Products in the Philippines - Company Profiles

Pfizer Philippines Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 1 Pfizer Philippines Inc: Competitive Position 2013

United Laboratories Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 United Laboratories Inc: Competitive Position 2013

Universal Robina Corp in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Universal Robina Corp and Subsidiaries: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Universal Robina Corp: Competitive Position 2013

Consumer Health in the Philippines - Industry Context

EXECUTIVE SUMMARY

Consumer health slows down in 2013

Herbal/traditional product choices increase

United Laboratories Inc sustains its leadership in 2013

Distribution continues to be mainly through parapharmacies/drugstores

Improvements expected in the forecast period

KEY TRENDS AND DEVELOPMENTS

Preference for branded products over generics remain

Choice of herbal/traditional products grows

Drugstores and pharmacies undergo changes and improvements

Government and industry players contribute towards improved health awareness

CATEGORY INDICATORS

  • Table 7 Number of Smokers by Gender 2008-2013

MARKET INDICATORS

  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
  • Table 9 Life Expectancy at Birth 2008-2013

MARKET DATA

  • Table 10 Sales of Consumer Health by Category: Value 2008-2013
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2008-2013
  • Table 12 NBO Company Shares of Consumer Health: % Value 2009-2013
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2010-2013
  • Table 14 Distribution of Consumer Health by Format: % Value 2008-2013
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2013
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2013-2018
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Herbal/Traditional Products
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Calming and Sleeping Products
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Medicinal Teas
    • Herbal/Traditional Smoking Cessation Aids
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics and Bottled Nutritive Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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