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Country Report

Philippines Flag Herbal/Traditional Products in the Philippines

| Pages: 29

Price: US$990

About this Report

Executive Summary

TRENDS

  • Filipinos continue to perceive herbal/traditional products as being effective compared with their chemical-based counterparts, but without the unwanted side-effects. More consumers are choosing traditional/herbal products as remedies for their illnesses, as well as preventive healthcare. Herb/plant-based products enjoy a very good perception amongst consumers in terms of efficacy and safety.

COMPETITIVE LANDSCAPE

  • Universal Robina Corp led herbal/traditional products in 2014, with its share reaching 42%. The company’s brand Maxx continued to lead the PHP3.8 billion category of medicated confectionery, owing to its wide distribution network, which ensures accessibility by a wide range of consumers. Maxx is marketed as a remedy for dry and sore throats, but most people consume it as refreshing hard sweet for its menthol content and different fruit flavours.

PROSPECTS

  • Herbal/traditional products will continue to enjoy the growing preference of Filipino consumers for safer yet effective medication. These products will benefit from recognition and warm approval from consumers. The past positive experience of consumers in using these products in the review period is expected to encourage repeat purchases and continuous patronage. The improving health-consciousness in the local market will bring about growth not just in herbal/traditional products, but in preventive medication.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Herbal/Traditional Products in Philippines?
  • What are the major brands in Philippines?
  • What is the market size of Herbal/Traditional Products in Philippines?
  • What are the major brands in Philippines?
  • Are Ayurvedic or Traditional Chinese Medicine products available in Philippines?
  • Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Herbal/Traditional Products in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Herbal/Traditional Products by Category: Value 2009-2014
  • Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2010-2014
  • Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2011-2014
  • Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2014-2019
  • Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019

Herbal/Traditional Products in the Philippines - Company Profiles

Pascual Laboratories Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Pascual Laboratories Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Pascual Laboratories Inc: Competitive Position 2014

United Laboratories Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 United Laboratories Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 United Laboratories Inc: Competitive Position 2014

Universal Robina Corp in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Universal Robina Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Universal Robina Corp: Competitive Position 2014

Consumer Health in the Philippines - Industry Context

EXECUTIVE SUMMARY

Consumer health in the Philippines experiences moderate growth

Marketing campaigns featuring celebrities are prevalent

United Laboratories maintains its lead in consumer health

Parapharmacies/drugstores remains the most important distribution channel

Consumer health is expected to see a sluggish performance in the forecast period

KEY TRENDS AND DEVELOPMENTS

Consumer health sees a slight acceleration of growth in 2014

The local market sees the entry of more generics and private label products

Consumer health companies continue to use high-profile celebrities to promote their brands

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  • Table 8 Life Expectancy at Birth 2009-2014

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2009-2014
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
  • Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
  • Table 13 Distribution of Consumer Health by Format: % Value 2009-2014
  • Table 14 Distribution of Consumer Health by Format and Category: % Value 2014
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2014-2019
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Herbal/Traditional Products
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Calming and Sleeping Products
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Medicinal Teas
    • Herbal/Traditional Smoking Cessation Aids
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics and Bottled Nutritive Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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