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Country Report

Herbal/Traditional Products in the Philippines

Price: US$900

About this Report

Executive Summary

TRENDS

  • The rising health consciousness among Filipino consumers is instrumental in stimulating demand for herbal/traditional products. Filipinos are becoming more aware of the adverse effects of chemical formulations for their health and prefer herbal/traditional products as they are perceived to be safer, gentler, and carry no side-effects. Manufacturers’ promotions focus on proving that the efficacy of herbal/traditional products is on a par or even better than chemical-based brands.

COMPETITIVE LANDSCAPE

  • Universal Robina, a food and beverage giant in the Philippines, maintained its lead in herbal/traditional products in the country. The company’s Ps2.6 billion sales equated to a 49% share of total category sales in 2012. The company’s sales were solely generated from its medicated confectionery brand Maxx, which dominates the category. Maxx’s wide number of flavours and affordable pricing strategy makes it very appealing to consumers. The brand also benefits from being highly accessible to consumers as it is available in sari-sari stores and street vendors. Maxx’s tagline, “For maximum menthol satisfaction” highlights its positioning as a sore throat reliever.

PROSPECTS

  • The local landscape for herbal/traditional products will continue to benefit from the rise in health awareness among Filipinos in the medium term. With consumers endeavouring to be healthy through the use of preventive medications, such as dietary supplements, sales of herbal/traditional products are expected to improve. Filipinos will continue to show a greater preference for herbal-based OTC and dietary supplements, which are perceived to be devoid of harmful chemicals.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Herbal/Traditional Products in Philippines?
  • What are the major brands in Philippines?
  • What is the market size of Herbal/Traditional Products in Philippines?
  • What are the major brands in Philippines?
  • Are Ayurvedic or Traditional Chinese Medicine products available in Philippines?
  • Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Herbal/Traditional Products in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Herbal/Traditional Products: Value 2007-2012
  • Table 2 Sales of Herbal/Traditional Products: % Value Growth 2007-2012
  • Table 3 Herbal/Traditional Products Company Shares 2008-2012
  • Table 4 Herbal/Traditional Products Brand Shares 2009-2012
  • Table 5 Forecast Sales of Herbal/Traditional Products: Value 2012-2017
  • Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2012-2017

Herbal/Traditional Products in the Philippines - Company Profiles

Pascual Laboratories Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Pascual Laboratories Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Pascual Laboratories Inc: Competitive Position 2012

Consumer Health in the Philippines - Industry Context

EXECUTIVE SUMMARY

Consumer health sees moderate growth in 2012

Filipinos evolve to become more health conscious

United Laboratories strengthens its foothold in the market

Parapharmacies/drugstores remains the major channel for consumer health

Consumer health to see positive growth in medium term

KEY TRENDS AND DEVELOPMENTS

Generics gains more attention

Manufacturers invest in new product formats

Manufacturers’ promotional campaigns strengthen their foothold

New product variants cater to faster-paced lifestyles

Social media nurtures better manufacturer/consumer relationships

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  • Table 8 Life Expectancy at Birth 2007-2012

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2007-2012
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
  • Table 11 Consumer Health Company Shares 2008-2012
  • Table 12 Consumer Health Brand Shares 2009-2012
  • Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  • Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2012-2017
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Herbal/Traditional Products
    • Herbal/Traditional Analgesics
    • Herbal/Traditional Calming and Sleeping Products
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Medicinal Teas
    • Herbal/Traditional Smoking Cessation Aids
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics and Bottled Nutritive Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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