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Country Report

Philippines Flag Herbal/Traditional Products in the Philippines

| Pages: 27

Price: US$990

About this Report

Executive Summary

TRENDS

  • Herbal/traditional products and methods of treating and preventing diseases have a longstanding tradition in the country. It is part of Filipinos’ culture to make use of raw natural resources for the improvement of one’s health. This is why the rising development in products by local and international companies made from herbal and traditional ingredients captured consumers’ attention. They desire more natural ways of curing minor diseases, wherever available. Backed by research and popularised by word-of-mouth and promotions, herbal/traditional products received impressive attention.

COMPETITIVE LANDSCAPE

  • The biggest player for herbal/traditional remedies was Universal Robina Corp with its brand of medicated confectionery, Maxx. It reached a 39% value share in 2015 outpacing other products. Maxx is very popular and very accessible to consumers due to its affordable price and extensive flavour assortments. It also promotes its brand through television commercials and utilises famous local celebrities to compete with other medicated confectionery products thriving locally.

PROSPECTS

  • Herbal/traditional products is expected to continue to grow strongly over the forecast period with a 6% value CAGR at constant 2015 prices. This was strengthened by the fact that brands are able to infiltrate the Philippines, both local and international, due to the high regard of consumers for herbal/traditional products. The increasing health awareness of consumers affects the growth of herbal/traditional products due to it being closer to nature than that of scientific medicines. Consumers will have greater awareness of the effective qualities of herbal medicines due to campaigns and promotions by the leading companies.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Herbal/Traditional Products in Philippines?
  • What are the major brands in Philippines?
  • What is the market size of Herbal/Traditional Products in Philippines?
  • What are the major brands in Philippines?
  • Are Ayurvedic or Traditional Chinese Medicine products available in Philippines?
  • Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

Herbal/Traditional Products in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Herbal/Traditional Products by Category: Value 2010-2015
  • Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2010-2015
  • Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2011-2015
  • Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2012-2015
  • Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020

Herbal/Traditional Products in the Philippines - Company Profiles

Pascual Laboratories Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Pascual Laboratories Inc: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Pascual Laboratories Inc: Competitive Position 2015

United Laboratories Inc in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 United Laboratories Inc: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 United Laboratories Inc: Competitive Position 2015

Universal Robina Corp in Consumer Health (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Universal Robina Corp: Key Facts
  • Summary 6 Universal Robina Corp: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Universal Robina Corp: Competitive Position 2015

Consumer Health in the Philippines - Industry Context

EXECUTIVE SUMMARY

Improved growth rates reflect gradual increase in opportunity for consumer health

Vibrant multi-level marketing industry benefits value sales

United Laboratories Inc remains as country’s biggest pharmaceutical company within consumer health

Drugstores/parapharmacies increases number of branches to remain as the biggest distribution channel

Slow-moving growth predicted over the forecast period

KEY TRENDS AND DEVELOPMENTS

Increasing internet users create more informed consumers

Health awareness and Filipino culture strengthen growth for herbal/traditional remedies

Success of multi-level marketing companies benefits consumer health

MARKET INDICATORS

  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 8 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 9 Sales of Consumer Health by Category: Value 2010-2015
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 11 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 13 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 14 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Herbal/Traditional Products
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids Products
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics and Bottled Nutritive Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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