Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Value sales of laundry care, the largest category in German home care, continued to grow in 2023, albeit at a slower pace compared to the previous year. The most substantial growth within laundry care was observed in liquid tablet detergents and…
The Spanish market for laundry care experienced a decline in retail volume terms in 2023. This was partly due to a change in laundry habits, in light of the high cost of living, as consumers looked to control their energy bills and make more…
In 2023, retail value sales growth was extremely high, driven by rising prices across laundry products. Retail volume sales also remained positive, bolstered by laundry detergents registering high volume growth thanks to consumer bulk purchases.
2023 saw private label players in laundry care strive to emphasise their strides forward in terms of sustainability, particularly in relation to product ingredients and the possibility of cool washes. A growing number of Dutch consumers were…
Liquid tablet detergents posted the strongest performance in laundry care in 2023 due to the high level of convenience offered by the category, as well as many other advantages, including the fact that these products do not take up much storage…