The relationship between pets and their owners is expected to improve further over the forecast period due to the change in perception towards pets, with Romanians increasingly viewing them as companions or members of the family. However, high inflation and living costs will put pressure on household spending and the focus will mainly be on cheaper products, with a potential switch from premium products such as silicate cat litter to bentonite cat litter.
Pet healthcare will remain the biggest category in pet products in terms of value sales over the forecast period. The reason for this is the increasing attention paid by Romanians to the health and wellbeing of their pets.
The strongest value growth over the forecast period is expected to be recorded in other pet products due to the pet humanisation trend that was strengthened during the pandemic when Romanians spent more time at home with their pets. The growth of toys and accessories reflects the rising interest in ensuring pet happiness and wellbeing as pets are increasingly regarded as companions.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See All of Our DefinitionsThis report originates from Passport, our Pet Products research and analysis database.
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