With the humanisation trend evident among many Swedes, who treat their pets as equal family members and have increasing concerns regarding their physical and mental wellbeing, pet healthcare is predicted to record a positive performance in the coming years and will experience various developments. This includes products that do not have to be prescribed by veterinarians which enable consumers to take care of their pets themselves.
Despite the harsh economic environment and increasing prices, premiumisation and sustainability will continue to play important roles in many Swedes’ lives in the coming years. Generally, they have a close relationship with nature and are aware of the impact that humans can have on the environment.
Although the growth of retail e-commerce is gradually stabilising as many Swedish consumers return to pre-pandemic habits and lifestyles as restrictions have eased, many pet products, including pet healthcare, are increasingly purchased from online platforms due to the ease and convenience this channel offers. FirstVet has successfully expanded its digital business whilst building successful partnerships with insurance companies.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See All of Our DefinitionsThis report originates from Passport, our Pet Products research and analysis database.
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