Consumer Health in Spain
Consumer health in 2023: The big picture
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 Research Sources
Analgesics in Spain
Back to normality but demand for analgesics remains above pre-pandemic levels
Strain on local economy pushes some consumers to consider reimbursed analgesics to manage tight budgets
Increasing popularity of generics in fairly fragmented competitive landscape
Economy to continue playing a role in consumers’ purchasing decisions
Expansion possible with potential for further OTC switches
New ingredients to be explored within topical analgesics/anaesthetic
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
Sleep Aids in Spain
High stress levels maintain demand for sleep aids in Spain
Economy setting the pace of growth
Herbal/traditional sleep aids continue to gain share from standard options
Economic framework likely to influence consumers’ purchasing decisions over early part of forecast period
Ageing population set to support demand for sleep aids
Innovation in the form of new ingredients and formats to be increasingly explored
Table 18 Sales of Sleep Aids: Value 2018-2023
Table 19 Sales of Sleep Aids: % Value Growth 2018-2023
Table 20 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 21 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 22 Forecast Sales of Sleep Aids: Value 2023-2028
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
Cough, Cold and Allergy (Hay Fever) Remedies in Spain
Weaker performance for cough, cold and allergy (hay fever) remedies following surge in 2022
Increasing competition from other categories weighs on demand
Herbal/traditional products benefits from preventive health trend
Local economy likely to influence demand over early part of the forecast period
Allergies in Spain set to gain further ground, supporting demand for associated products
Combination products come under the scrutiny of health authorities
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
Dermatologicals in Spain
Economic factors and supply issues shape demand for dermatologicals
COVID-19 has changed the parameters
Shift towards naturalness drives up demand for herbal/traditional dermatologicals
Weak local economy set to influence consumers’ purchasing decisions but outlook is fairly positive for dermatologicals in Spain
Changing demographics to influence future demand
Further competition from beauty and personal care likely
Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
Digestive Remedies in Spain
Range of factors negatively impacting demand for digestive remedies
Rising awareness of gut health supports preventive health trend
Stable competitive landscape with limited innovation
Weak economy heading into forecast period likely to influence consumer spending
Spain’s ageing population offers future growth potential
Digestive health gaining popularity
Table 37 Sales of Digestive Remedies by Category: Value 2018-2023
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
Eye Care in Spain
Greater exposure to digital screens supports demand for eye care due to increasing incidence of dry eyes
E-commerce gains further ground within eye care as consumers search for more affordable options
Some change at the top and new launches add interest to eye care’s competitive landscape
Socioeconomic factors to influence demand heading into forecast period
Popularity of contact lenses to support sales
Potential for further segmentation within eye care by age
Table 43 Sales of Eye Care by Category: Value 2018-2023
Table 44 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 45 NBO Company Shares of Eye Care: % Value 2019-2023
Table 46 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 47 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
NRT Smoking Cessation Aids in Spain
Shrinking consumer base of smokers hinders stronger demand for category
Growing competition from RX/reimbursed options
Lack of innovation in consolidated competitive landscape
Outlook remains bleak for NRT smoking cessation aids due to healthier lifestyles and government support
Competition from e-vapour products
Products containing herbal/traditional ingredients will proliferate
Table 49 Number of Smokers by Gender 2018-2023
Table 50 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 51 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 53 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
Wound Care in Spain
Economic framework shapes sales of wound care
Players look to expand through reimbursed wound care and products targeting children
Private label continues to make gains in weak economic scenario but innovations emerge
While economic pressures matter, the need for essential wound care and ageing population will support sales
Greater participation in sporting activities likely to support new launches
Futher segmentation within wound care still needed
Table 56 Sales of Wound Care by Category: Value 2018-2023
Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
Sports Nutrition in Spain
Being healthy and losing weight favour recovering demand for sports nutrition
E-commerce makes further gains but players understand importance of omnichannel approach to sports nutrition sales
Running boom boosts demand and remains relevant in Spain
Heightened health awareness set to support further demand for sports nutrition despite weak economy and subdued disposable incomes
Sources of innovation as players look to offset competition from other areas
Impulse purchases to drive up demand for protein/energy bars
Table 62 Sales of Sports Nutrition by Category: Value 2018-2023
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 64 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
Dietary Supplements in Spain
Beauty from within approach beyond pandemic-related growth drivers
Probiotic supplements and women’s health source of innovation
Dietary supplements remains highly fragmented competitive landscape with smaller players relying on e-commerce for distribution
Demand for dietary supplements set to remain solid as part of preventive health trend
Further investment by beauty players set to strengthen category’s profile
Ageing population will be key growth driver of dietary supplements
Table 68 Sales of Dietary Supplements by Category: Value 2018-2023
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 70 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 71 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
Vitamins in Spain
Despite some stabilisation, demand for vitamins remains high as consumers continue to focus on supporting health and immune systems
Emerging consumer group for vitamins due to changing dietary requirements in Spain
Stable competitive landscape and distribution
Preventive health trend to remain relevant despite economic distress
Greater education needed to understand specific benefits of multivitamins
A greater focus on older consumers in line with ageing population
Table 75 Sales of Vitamins by Category: Value 2018-2023
Table 76 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 77 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 78 NBO Company Shares of Vitamins: % Value 2019-2023
Table 79 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 80 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
Weight Management and Wellbeing in Spain
Economic framework hinders stronger performance in 2023
Obesity rates continue rising, supporting further demand for weight loss supplements
New references add interest, while Herbalife continues to lose share
Economic outlook likely to influence consumers’ purchasing decisions, but demand will remain for some products
Increasing competition from sports protein products and more holistic approach to weight management
Spaniards show significant interest in the “magic” weight loss jab
Table 82 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
Herbal/Traditional Products in Spain
Weak economy not a significant threat to category sales as consumers maintain interest in products with a natural positioning
Use of CBD continues to attract Spaniards’ attention
Competitive landscape remains fragmented
Solid growth for herbal/traditional products supported by subdued incomes and rising health trend
Brands attempt to engage more strongly with doctors to encourage uptake
Natural origins to continue dictating new product development
Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
Paediatric Consumer Health in Spain
Spain’s declining birth rate continues to shrink category’s target audience
Novelties emerge in attempt to drive up interest and sales
Dalsy remains leading brand of paediatric consumer health in Spain
Weak local economy and low birth rate to further drag down category’s performance in short term
Preventive health trend set to further support demand for paediatric vitamins and dietary supplements
Addressing local parents’ concerns with new launches and formats
Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028