Men’s grooming is expected to appear among the leading categories in 2023, followed by a strong performance over the following forecast years. Due to rising levels of demand, Biok Laboratorija UAB has announced that it is set to relaunch its men’s product line ARAS which has been removed from the shelves for five years.
The men’s post-shaving category is expected to shrink over the forecast period as consumers continue to shift towards electric shaving, which has numerous advantages such as time-saving, less skin irritation, and a more even shave. As such, men will shift from wet shaving, which includes pre-shaving and post-shaving creams/gels, as well as razors and blades, resulting in negative growth of such products.
Mass brands are likely to remain the dominant players in men’s grooming over the forecast period, as many men view purchasing premium products as unnecessary. However, niche e-commerce retailers are increasingly offering goods within a mid-higher price bracket that offer specific benefits or treat specific problems.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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