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Country Report

Indonesia Flag Mobile Phones in Indonesia

| Pages: 21

Price: US$990

About this Report

Executive Summary

TRENDS

  • Smartphones had the best performance within consumer electronics in 2015. It had an accelerating growth rate in the midst of weakening purchasing power and slower demand for other product types. Thanks to continuous development by manufacturers to present a wide range of products with different features, smartphones were able to penetrate different socio-economic market segments, from low income to upper income, from rural to urban dwellers, from business to entertainment usage, and from younger to older people. Furthermore, smartphones continued its role as a multi-functional device that replaced other electronic functions such as imaging devices, portable media players and, to a lesser extent, computing devices.

COMPETITIVE LANDSCAPE

  • Nokia Indonesia PT continues to lead feature phones in Indonesia in 2015 albeit at declining sales volume year-on-year. The company once dominated mobile phones in Indonesia before losing popularity to smartphones. Its late venture into smartphones was very costly to its sales and brand image. Even after its purchase by Microsoft, there was not yet any announcement of its return to mobile phones. Nevertheless, thanks to its dominance in feature phones, Nokia continues to have a large consumer base in 2015 and is second in terms of volume share in mobile phones.

PROSPECTS

  • Smartphones is expected to perform well in Indonesia and will continue to take over the older generation of feature phones. It is possible that the production of feature phones will cease by the end of the forecast period. Penetration of smartphones will continue to increase over the forecast period with ownership per person expected to be more than one. It is increasingly common to have a smartphone and a tablet at the same time and more than one mobile phone to serve different purposes (eg one for private use and one for business). Therefore, combined with faster replacement cycle, smartphones still has ample room for growth over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Mobile Phones in Indonesia?
  • What are the major brands in Indonesia?
  • What is the growth rate for Mobile Phones in country?
  • How many 3G mobile phones were sold last year?
  • How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Table of Contents

Mobile Phones in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2015-2020
  • Table 2 Sales of Mobile Phones by Category: Volume 2010-2015
  • Table 3 Sales of Mobile Phones by Category: Value 2010-2015
  • Table 4 Sales of Mobile Phones by Category: % Volume Growth 2010-2015
  • Table 5 Sales of Mobile Phones by Category: % Value Growth 2010-2015
  • Table 6 Sales of Mobile Phones by Type of Contract: % Retail Volume 2010-2015
  • Table 7 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
  • Table 8 Sales of Smartphones by Screen Size: % Retail Volume 2015
  • Table 9 NBO Company Shares of Mobile Phones: % Volume 2011-2015
  • Table 10 LBN Brand Shares of Mobile Phones: % Volume 2012-2015
  • Table 11 Distribution of Mobile Phones by Channel: % Volume 2010-2015
  • Table 12 Forecast Sales of Mobile Phones by Category: Volume 2015-2020
  • Table 13 Forecast Sales of Mobile Phones by Category: Value 2015-2020
  • Table 14 Forecast Sales of Mobile Phones by Category: % Volume Growth 2015-2020
  • Table 15 Forecast Sales of Mobile Phones by Category: % Value Growth 2015-2020
  • Table 16 Forecast Sales of Smartphones by Operating System: % Retail Volume 2015-2017
  • Table 17 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2015-2020

Mobile Phones in Indonesia - Company Profiles

Smartfren Telecom Tbk PT in Consumer Electronics (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Smartfren Telecom Tbk PT: Key Facts
  • Summary 2 Smartfren Telecom Tbk PT: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Smartfren Telecom Tbk PT: Competitive Position 2015

Consumer Electronics in Indonesia - Industry Context

EXECUTIVE SUMMARY

Growth of new technology offsets the decline in old technology

Changes in lifestyle boost demand for consumer electronics

Chinese players enter Indonesian market

Internet retailers grow in importance

Consumer electronics has good prospects

KEY TRENDS AND DEVELOPMENTS

Growing network enables higher adoption rates

Internet retailers growing in significance

Mobile phone as a financial device

MARKET DATA

  • Table 18 Sales of Consumer Electronics by Category: Volume 2010-2015
  • Table 19 Sales of Consumer Electronics by Category: Value 2010-2015
  • Table 20 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
  • Table 22 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
  • Table 23 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
  • Table 24 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
  • Table 25 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
  • Table 26 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
  • Table 27 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
  • Table 28 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Mobile Phones
    • Feature Phones
    • Smartphones

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Contract Vs Others
  • Smartphones by Screen Size
  • Smartphones by Operating System
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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