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Country Report

Saudi Arabia Flag Mobile Phones in Saudi Arabia

| Pages: 15

Price: US$990

About this Report

Executive Summary

TRENDS

  • The growing availability of smartphones at a wider range of price points in Saudi Arabia fuelled demand for these phones from a ?wider section of the ?consumer base in the country, thus supporting the strong growth rate recorded by ?smartphones in 2015. Furthermore, ?internet surfing and social media are rapidly becoming favoured ?pastimes amongst Saudis, with the contagion effect ?causing more consumers to take up these ?pastimes, and thus invest in a smartphone as a means of gaining ?access.

COMPETITIVE LANDSCAPE

  • The Nokia brand continued to lead feature phones with an 80% volume share in 2015, while Samsung accounted for an 8% share.

PROSPECTS

  • Smartphones is expected to grow at a steady pace over the forecast period as the category had already matured by the end of the review period. The penetration rates of mobiles phones, driven by smartphones, are amongst the highest in the world, and this is not expected to change over the forecast period. Feature phones is expected to continue shrinking over the forecast period, and sales will be limited to lower-income consumers

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Mobile Phones in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • What is the growth rate for Mobile Phones in country?
  • How many 3G mobile phones were sold last year?
  • How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Table of Contents

Mobile Phones in Saudi Arabia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Mobile Phones by Category: Volume 2010-2015
  • Table 2 Sales of Mobile Phones by Category: Value 2010-2015
  • Table 3 Sales of Mobile Phones by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Mobile Phones by Category: % Value Growth 2010-2015
  • Table 5 Sales of Mobile Phones by Type of Contract: % Retail Volume 2010-2015
  • Table 6 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
  • Table 7 Sales of Smartphones by Screen Size: % Retail Volume 2015
  • Table 8 NBO Company Shares of Mobile Phones: % Volume 2011-2015
  • Table 9 LBN Brand Shares of Mobile Phones: % Volume 2012-2015
  • Table 10 Distribution of Mobile Phones by Channel: % Volume 2010-2015
  • Table 11 Forecast Sales of Mobile Phones by Category: Volume 2015-2020
  • Table 12 Forecast Sales of Mobile Phones by Category: Value 2015-2020
  • Table 13 Forecast Sales of Mobile Phones by Category: % Volume Growth 2015-2020
  • Table 14 Forecast Sales of Mobile Phones by Category: % Value Growth 2015-2020
  • Table 15 Forecast Sales of Smartphones by Operating System: % Retail Volume 2015-2017
  • Table 16 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2015-2020

Consumer Electronics in Saudi Arabia - Industry Context

EXECUTIVE SUMMARY

Smartphones and tablets drive sales of consumer electronics

Internet connectivity becomes a key feature in consumer electronic devices

Strong competition among manufacturers and retailers of consumer electronics

Electronics and appliance specialist retailers leads sales of consumer electronics

Portable consumer electronics is expected to grow, while in-home consumer electronics looks set to decline over the forecast period

KEY TRENDS AND DEVELOPMENTS

Changes in consumer preferences impact the growth of some categories in consumer electronics

Tech-savvy younger generations drive sales of consumer electronics in Saudi Arabia

Social media and internet connectivity have a significant and positive impact on consumer electronics

MARKET DATA

  • Table 17 Sales of Consumer Electronics by Category: Volume 2010-2015
  • Table 18 Sales of Consumer Electronics by Category: Value 2010-2015
  • Table 19 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
  • Table 21 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
  • Table 22 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
  • Table 23 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
  • Table 24 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
  • Table 25 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
  • Table 26 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
  • Table 27 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Mobile Phones
    • Feature Phones
    • Smartphones

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Contract Vs Others
  • Smartphones by Screen Size
  • Smartphones by Operating System

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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