print

Country Report

Thailand Flag Mobile Phones in Thailand

| Pages: 17

Price: US$990

About this Report

Executive Summary

Trends

  • Smartphones in Thailand continue to be popular across all generations, due to their user friendly touch screens and broad range of functions. Investment in 4G LTE by telecom providers has expanded coverage to rural areas, contributing to growth. In 2015, smartphone sales grew by 11% to reach 11.8 million units.

Competitive Landscape

  • Thai Samsung Electronics Co Ltd led sales of smartphone in 2015, with a 30% volume share. The company has been well known in consumer electronics products for a long time in Thailand. The company has built a consumer base in smartphones by offering high quality models with modern designs. The company uses well known spokespeople such as Opal Panisara to represent the brand. A recent online marketing campaign involved the actress nicknamed “Chompoo”.

Prospects

  • The overall mobile phone market will continue to grow. Feature phones and smartphones have separate consumer targets. Volume sales of feature phones are expected to decrease, due to the popularity of smartphone, but there will remain some demand for feature phones, particularly among older consumers. Some prefer big buttons and a simple screen, and when upgrading will look for a similar type. There will also be sales to consumers wanting a feature phone as a second phone.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Mobile Phones Market Research Report

doc_excel_table.pngSample Mobile Phones Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Mobile Phones in Thailand?
  • What are the major brands in Thailand?
  • What is the growth rate for Mobile Phones in country?
  • How many 3G mobile phones were sold last year?
  • How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Table of Contents

Mobile Phones in Thailand - Category Analysis

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Mobile Phones by Category: Volume 2010-2015
  • Table 2 Sales of Mobile Phones by Category: Value 2010-2015
  • Table 3 Sales of Mobile Phones by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Mobile Phones by Category: % Value Growth 2010-2015
  • Table 5 Sales of Mobile Phones by Type of Contract: % Retail Volume 2010-2015
  • Table 6 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
  • Table 7 Sales of Smartphones by Screen Size: % Retail Volume 2015
  • Table 8 NBO Company Shares of Mobile Phones: % Volume 2011-2015
  • Table 9 LBN Brand Shares of Mobile Phones: % Volume 2012-2015
  • Table 10 Distribution of Mobile Phones by Channel: % Volume 2010-2015
  • Table 11 Forecast Sales of Mobile Phones by Category: Volume 2015-2020
  • Table 12 Forecast Sales of Mobile Phones by Category: Value 2015-2020
  • Table 13 Forecast Sales of Mobile Phones by Category: % Volume Growth 2015-2020
  • Table 14 Forecast Sales of Mobile Phones by Category: % Value Growth 2015-2020
  • Table 15 Forecast Sales of Smartphones by Operating System: % Retail Volume 2015-2017
  • Table 16 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2015-2020
  • Table 17 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2015-2020

Consumer Electronics in Thailand - Industry Context

Executive Summary

Sales of consumer electronics remain flat despite economic recovery

Manufacturers shift TV production from Thailand to neighbouring countries

Innovative products as a bid to win consumers

Industry outlook is subject to stability in the macroeconomic environment

Key Trends and Developments

Major manufacturers shift production from Thailand to neighbouring countries

Consumer electronic specialist retailers enter online territory

Restaurants start to use tablets to streamline the dining experience

Market Data

  • Table 18 Sales of Consumer Electronics by Category: Volume 2010-2015
  • Table 19 Sales of Consumer Electronics by Category: Value 2010-2015
  • Table 20 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
  • Table 22 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
  • Table 23 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
  • Table 24 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
  • Table 25 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
  • Table 26 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
  • Table 27 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
  • Table 28 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020

Sources

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Mobile Phones
    • Feature Phones
    • Smartphones

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Contract Vs Others
  • Smartphones by Screen Size
  • Smartphones by Operating System

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here