print

Country Report

Thailand Flag Mobile Phones in Thailand

| Pages: 23

Price: US$900

About this Report

Executive Summary

TRENDS

  • The mobile phones category is set to decline by 5% in retail volume terms in 2014 due to the continued fall in sales of feature phones. Consumers are increasingly shifting towards smartphones, which offer a wide range of features and greater functionality, thereby providing consumers with additional convenience in their daily lives.

COMPETITIVE LANDSCAPE

  • Thai Samsung Electronics Co Ltd recorded the strongest increase in retail volume share, rising by 11 percentage points to 26% in 2013. It therefore overtook Nokia (Thailand) Ltd and Samart I-Mobile Plc to become the leading mobile phone player in 2013. Rapid mobile phone launches, including the Samsung Galaxy Note3 and Samsung Galaxy S5 containing new features in 2013, accompanied by strong marketing campaigns, were key in stimulating consumer interest.

PROSPECTS

  • The mobile phones category is expected to record a retail volume CAGR of 1% over the forecast period. A stronger proliferation of mobile phone launches, with players able to price the products more affordably, will help to stimulate wider acceptance of mobile phones among rural consumers, which will support the retail volume growth of mobile phones in the forecast period. Consumers’ increased sophistication will also boost their desire to stay connected, further benefiting the performance of mobile phones in the forecast period.

Samples (FAQs about samples):

doc_pdf.png Sample Mobile Phones Market Research Report

doc_excel_table.png Sample Mobile Phones Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Mobile Phones in Thailand?
  • What are the major brands in Thailand?
  • What is the growth rate for Mobile Phones in country?
  • How many 3G mobile phones were sold last year?
  • How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Table of Contents

Mobile Phones in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Mobile Phones by Category: Volume 2008-2013
  • Table 2 Sales of Mobile Phones by Category: Value 2008-2013
  • Table 3 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Mobile Phones by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Mobile Phones: % Volume 2009-2013
  • Table 6 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
  • Table 7 Distribution of Mobile Phones by Format: % Volume 2008-2013
  • Table 8 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
  • Table 9 Forecast Sales of Mobile Phones by Category: Value 2013-2018
  • Table 10 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
  • Table 12 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
  • Table 13 Sales of Smartphones by Operating System: % Retail Volume 2010-2015

Mobile Phones in Thailand - Company Profiles

Samart I-Mobile Plc in Consumer Electronics (Thailand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Samart I-Mobile Plc: Key Facts
  • Summary 2 Samart I-Mobile Plc: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Samart I-Mobile Plc: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Samart I-Mobile Plc: Competitive Position 2013

Consumer Electronics in Thailand - Industry Context

EXECUTIVE SUMMARY

Consumer electronics decline in retail volume during 2014

Greater affordability of consumer electronics in 2014

Internet retailing continues to represent a key threat to traditional channels

Consumer electronics is set to still see positive retail volume growth in the forecast period

KEY TRENDS AND DEVELOPMENTS

Political instability slows 2014 GDP growth

Thailand launches digital TV in 2014

Rising penetration of smartphones attracts mobile operators to 4G network

Retailing of consumer electronics gains dynamism

MARKET DATA

  • Table 14 Sales of Consumer Electronics by Category: Volume 2008-2013
  • Table 15 Sales of Consumer Electronics by Category: Value 2008-2013
  • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
  • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
  • Table 18 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
  • Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
  • Table 20 Distribution of Consumer Electronics by Format: % Volume 2008-2013
  • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
  • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Mobile Phones
    • Feature Phones
    • Smartphones

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Contract Vs Others
  • Smartphones by Operating System

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here