print

Country Report

Sweden Flag Mobile Phones in Sweden

| Pages: 21

Price: US$900

About this Report

Executive Summary

TRENDS

  • Consumer demand for accessibility, mobility and speed drove volume growth of smartphones in 2012.

COMPETITIVE LANDSCAPE

  • Apple AB led mobile phones in 2012 with a retail volume market share of 31%. The company is the leading player in smartphones where its iPhone brand holds a retail volume market share of 39% in 2012. Apple’s leadership of the category was linked to strong consumer associations with the Apple brand. Consumers proved willing to pay a premium for Apple branded consumer electronics due to the perception that the company’s products are high in quality, as well as fashionable.

PROSPECTS

  • Volume growth for mobile phones over the forecast period will be driven by smartphones. Smartphones are expected to record volume growth of 26% over the forecast period. This is significantly less than the 611% growth recorded over the review period, a reflection of smartphones’ increased maturity on the market. Nevertheless, the expected growth for smartphones will contribute to mobile phones recording volume growth of 1% over the forecast period.

Samples (FAQs about samples):

doc_pdf.png Sample Mobile Phones Market Research Report

doc_excel_table.png Sample Mobile Phones Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Mobile Phones in Sweden?
  • What are the major brands in Sweden?
  • What is the growth rate for Mobile Phones in country?
  • How many 3G mobile phones were sold last year?
  • How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Table of Contents

Mobile Phones in Sweden - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Mobile Phones: Volume 2007-2012
  • Table 2 Sales of Mobile Phones: Value 2007-2012
  • Table 3 Sales of Mobile Phones: % Volume Growth 2007-2012
  • Table 4 Sales of Mobile Phones: % Value Growth 2007-2012
  • Table 5 NBO Company Shares of Mobile Phones: % Volume 2008-2012
  • Table 6 LBN Brand Shares of Mobile Phones: % Volume 2009-2012
  • Table 7 Distribution of Mobile Phones by Format: % Volume 2007-2012
  • Table 8 Forecast Sales of Mobile Phones: Volume 2012-2017
  • Table 9 Forecast Sales of Mobile Phones: Value 2012-2017
  • Table 10 Forecast Sales of Mobile Phones: % Volume Growth 2012-2017
  • Table 11 Forecast Sales of Mobile Phones: % Value Growth 2012-2017
  • Table 12 Smartphones by Operating System 2009-2014
  • Table 13 Mobile Phones by Type of Contract 2007-2012

Consumer Electronics in Sweden - Industry Context

EXECUTIVE SUMMARY

Volume decrease recorded

Continued consolidation at retail level

Tablets register explosive growth

Volume sales expected to decrease

Internet retailing records growth

KEY TRENDS AND DEVELOPMENTS

Screens of all sizes for different consumers

Growing consolidation at retail level

Smartphones – the wallet of the future?

An economic climate of unease

Growth of streaming services raises TV licence questions

MARKET DATA

  • Table 14 Sales of Consumer Electronics by Category: Volume 2007-2012
  • Table 15 Sales of Consumer Electronics by Category: Value 2007-2012
  • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2007-2012
  • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2007-2012
  • Table 18 NBO Company Shares of Consumer Electronics: % Volume 2008-2012
  • Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2009-2012
  • Table 20 Distribution of Consumer Electronics by Format: % Volume 2007-2012
  • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2012-2017
  • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2012-2017
  • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
  • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2012-2017

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Mobile Phones
    • Feature Phones
    • Smartphones

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Contract Vs Others
  • Smartphones by Operating System

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here