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Country Report

Netherlands Flag Mobile Phones in the Netherlands

| Pages: 16

Price: US$990

About this Report

Executive Summary

TRENDS

TRENDS

  • Mobile phones remain hugely popular in the Netherlands. Consumers of all ages are reported to own at least one mobile phone, with the number of mobile phones in the Netherlands exceeding the size of the population.

COMPETITIVE LANDSCAPE

COMPETITIVE LANDSCAPE

  • Nokia is the largest manufacturer of feature phones in the Netherlands, leading the category with a strong volume share of 70% in 2013. Within smartphones, Apple ranked first with a share of 32% and Samsung second with 18%. Samsung’s popularity is mainly a result of good management, with the company offering a broad array of smartphones, from highly affordable low-end models to very advanced and innovative high-end ones.

PROSPECTS

PROSPECTS

  • Sales of feature phones are expected to see a growth over the forecast period, regardless the large competition from smartphones and the retreat of prominent players. Sales of smartphones are likely to continue to rise. However, the category is reaching saturation and so growth is expected to be significantly weaker than it was over the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Mobile Phones in Netherlands?
  • What are the major brands in Netherlands?
  • What is the growth rate for Mobile Phones in country?
  • How many 3G mobile phones were sold last year?
  • How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Table of Contents

Mobile Phones in the Netherlands - Category Analysis

HEADLINES

HEADLINES

TRENDS

TRENDS

COMPETITIVE LANDSCAPE

COMPETITIVE LANDSCAPE

PROSPECTS

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Mobile Phones by Category: Volume 2008-2013
  • Table 2 Sales of Mobile Phones by Category: Value 2008-2013
  • Table 3 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Mobile Phones by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Mobile Phones: % Volume 2009-2013
  • Table 6 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
  • Table 7 Distribution of Mobile Phones by Format: % Volume 2008-2013
  • Table 8 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
  • Table 9 Forecast Sales of Mobile Phones by Category: Value 2013-2018
  • Table 10 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
  • Table 12 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
  • Table 13 Sales of Smartphones by Operating System: % Retail Volume 2010-2015

CATEGORY DATA

  • Table 14 Sales of Mobile Phones by Category: Volume 2008-2013
  • Table 15 Sales of Mobile Phones by Category: Value 2008-2013
  • Table 16 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
  • Table 17 Sales of Mobile Phones by Category: % Value Growth 2008-2013
  • Table 18 NBO Company Shares of Mobile Phones: % Volume 2009-2013
  • Table 19 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
  • Table 20 Distribution of Mobile Phones by Format: % Volume 2008-2013
  • Table 21 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Mobile Phones by Category: Value 2013-2018
  • Table 23 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
  • Table 25 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
  • Table 26 Sales of Smartphones by Operating System: % Retail Volume 2010-2015

Consumer Electronics in the Netherlands - Industry Context

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY

Positive trend continues for consumer electronics in 2013

Positive trend continues for consumer electronics in 2013

The importance of access to and sharing information

The importance of access to and sharing information

Future growth continues to be threatened by saturation and cannibalisation

Future growth continues to be threatened by saturation and cannibalisation

Shift towards internet retailing

Shift towards internet retailing

KEY TRENDS AND DEVELOPMENTS

KEY TRENDS AND DEVELOPMENTS

Continued economic uncertainty makes consumers more price-conscious

Continued economic uncertainty makes consumers more price-conscious

Low prices are driving sales

Low prices are driving sales

Purpose-specific products are set to suffer

Purpose-specific products are set to suffer

Internet retailing to a higher level

Internet retailing to a higher level

MARKET DATA

  • Table 27 Sales of Consumer Electronics by Category: Volume 2008-2013
  • Table 28 Sales of Consumer Electronics by Category: Value 2008-2013
  • Table 29 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
  • Table 31 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
  • Table 32 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
  • Table 33 Distribution of Consumer Electronics by Format: % Volume 2008-2013
  • Table 34 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
  • Table 35 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
  • Table 36 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
  • Table 37 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 38 Sales of Consumer Electronics by Category: Volume 2008-2013
  • Table 39 Sales of Consumer Electronics by Category: Value 2008-2013
  • Table 40 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
  • Table 41 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
  • Table 42 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
  • Table 43 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
  • Table 44 Distribution of Consumer Electronics by Format: % Volume 2008-2013
  • Table 45 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
  • Table 46 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
  • Table 47 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
  • Table 48 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018

SOURCES

SOURCES

  • Summary 1 Research Sources
  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Mobile Phones
    • Feature Phones
    • Smartphones

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Contract Vs Others
  • Smartphones by Operating System

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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