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Country Report

USA Flag Mobile Phones in the US

| Pages: 19

Price: US$990

About this Report

Executive Summary

TRENDS

  • Whilst larger phones have been available in the US through companies such as Samsung and HTC for a number of years, 2015 represented the first full year in which smartphones brand share leader Apple offered phones in the 4.7in (11.9cm) and 5.5in (13.9cm, also known as “phablets”) classifications with the iPhone 6 and iPhone 6+. Apple’s entry to the larger phone market has helped to push momentum in the direction of these larger devices and in 2015, smartphones of 4.7 inches (11.9cm) or larger made up a staggering 84% of the US smartphones market.

COMPETITIVE LANDSCAPE

  • As the market for feature phones continued to contract in 2015, South Korean-based LG Electronics US appears to be the beneficiary. LG’s share of the market grew to 46% in 2015 as most other manufacturers have shifted their focus toward smartphones in the US. South Korean rival Samsung has a commanding second place position with 29% of the market by volume, giving feature phones a decidedly international dominance.

PROSPECTS

  • The continuing story in mobile phones in the forecast period is the decline of feature phones and the ongoing popularity of 5.5in (13.9cm) and larger “Phablet” smartphones. Feature phones are expected to fall at a volume CAGR of -18% over the forecast period, dropping to 10 million units in 2020. “Phablet” smartphones, on the other hand, are expected to pick up 24 percentage points over the forecast period, capturing 36% of the market by 2020.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Mobile Phones in USA?
  • What are the major brands in USA?
  • What is the growth rate for Mobile Phones in country?
  • How many 3G mobile phones were sold last year?
  • How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Table of Contents

Mobile Phones in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Mobile Phones by Category: Volume 2010-2015
  • Table 2 Sales of Mobile Phones by Category: Value 2010-2015
  • Table 3 Sales of Mobile Phones by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Mobile Phones by Category: % Value Growth 2010-2015
  • Table 5 Sales of Mobile Phones by Type of Contract: % Retail Volume 2010-2015
  • Table 6 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
  • Table 7 Sales of Smartphones by Screen Size: % Retail Volume 2015
  • Table 8 NBO Company Shares of Mobile Phones: % Volume 2011-2015
  • Table 9 LBN Brand Shares of Mobile Phones: % Volume 2012-2015
  • Table 10 Distribution of Mobile Phones by Channel: % Volume 2010-2015
  • Table 11 Forecast Sales of Mobile Phones by Category: Volume 2015-2020
  • Table 12 Forecast Sales of Mobile Phones by Category: Value 2015-2020
  • Table 13 Forecast Sales of Mobile Phones by Category: % Volume Growth 2015-2020
  • Table 14 Forecast Sales of Mobile Phones by Category: % Value Growth 2015-2020
  • Table 15 Forecast Sales of Smartphones by Operating System: % Retail Volume 2015-2017
  • Table 16 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2015-2020

Consumer Electronics in the US - Industry Context

EXECUTIVE SUMMARY

Volume sales see moderate recovery from 2013-2014 dip but fail to achieve positive growth

Release of Apple Watch drives increased awareness of wearable electronics

Large companies continue to dominate most of the consumer electronics market

Internet retailing continues to commandeer an increasing share of product sales

Forecast period volumes decline as mature and obsolete products contract

KEY TRENDS AND DEVELOPMENTS

Urbanisation of Americans leads to ongoing changes in consumer preferences

Internet retailing continues to grow as specialist retailers remains the largest channel for consumer electronics distribution

Increasing growth of the smartphones market opens doors for connected products and services in the lives of American consumers

MARKET DATA

  • Table 17 Sales of Consumer Electronics by Category: Volume 2010-2015
  • Table 18 Sales of Consumer Electronics by Category: Value 2010-2015
  • Table 19 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
  • Table 21 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
  • Table 22 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
  • Table 23 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
  • Table 24 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
  • Table 25 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
  • Table 26 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
  • Table 27 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Mobile Phones
    • Feature Phones
    • Smartphones

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Contract Vs Others
  • Smartphones by Screen Size
  • Smartphones by Operating System

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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