- Smartphones continues to be the one of the largest focal points of all of consumer electronics in the US, with 134 million units shipping in 2014. This represents 9% growth in retail volume terms over the previous year and is impressive considering that the retail volume CAGR from 2008-2013 was 37%. After some time, smartphones still has significant momentum. The key driver of this momentum is a gradual shift in focus from high-end products towards more affordable ones that drive volume sales. Telecom companies are happy to sacrifice value sales for volume, because each still brings in lucrative dollars via subscriptions and contracts. Thus, mobile phone OEMs have increasingly been forced to compete on price, particularly as the marginal value of additional features begins to dwindle. A vast majority of manufacturers offer smartphones off-contract for under US$200, which would cost nearly nothing when subsidised with a 2-year contract. The length of time that mobile phones have been around has also driven down prices, as people can choose older models right before new ones are released at greater value. Walmart, America’s largest retailer which caters heavily to value-orientated shoppers, decided to release Apple’s iPhone 5c for only US$1 in 2014, weeks before the expected release of the iPhone’s next generation. Apple, long established as having some of the most costly phones, has even begun to see its base expand into the middle-market as its older phones and more cheaply made phones continue to proliferate.
- Within smartphones in the US, Apple Inc remained the leading player in 2013, accounting for a 42% retail volume share, from its 51 million phones sold. It increased its share by four percentage points in 2013 thanks to the release of the iPhone 5 line, with the 5c model being a particular boon. This model is cheaper due to its plastic body and comes in a variety of colours, both of which opened up the iPhone to a larger consumer base. The company planned to release its revamped generation, the iPhone 6, in September 2014.
- Mobile phone retail volume sales are expected to see a flat 1% CAGR decline over the course of the forecast period, a pretty significant change from the positive 6% retail volume CAGR seen over the review period. The review period covered the rise of smartphones as an everyday object, which will become largely mature over the course of the forecast period. As more and more smartphones are released, they will also continue to phase out feature phones, which by 2018 are expected to represent only 7% of all mobile phones sold.
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The Mobile Phones in USA market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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- What are the major brands in USA?
- What is the growth rate for Mobile Phones in country?
- How many 3G mobile phones were sold last year?
- How will the introduction of 4G mobile phones impact the mobile phone market?
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This industry report originates from Passport, our Consumer Electronics market research database.
Table of Contents
Mobile Phones in the US - Category Analysis
- Table 1 Sales of Mobile Phones by Category: Volume 2008-2013
- Table 2 Sales of Mobile Phones by Category: Value 2008-2013
- Table 3 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
- Table 4 Sales of Mobile Phones by Category: % Value Growth 2008-2013
- Table 5 NBO Company Shares of Mobile Phones: % Volume 2009-2013
- Table 6 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
- Table 7 Distribution of Mobile Phones by Format: % Volume 2008-2013
- Table 8 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
- Table 9 Forecast Sales of Mobile Phones by Category: Value 2013-2018
- Table 10 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
- Table 11 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
- Table 12 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
- Table 13 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Consumer Electronics in the US - Industry Context
Overall volume sales not terribly impressive, although a few key types of consumer electronics rise above
Key consumer electronics producers continue to gain retail volume shares
Forecast period volume growth expected to remain uninspiring
A gradual shift in consumer buying habits continues to hurt specialist retailers
KEY TRENDS AND DEVELOPMENTS
Portability in relation to design to remain a driving force
As online shopping grows, retailers continue to evolve
Increased personalisation reflective of a diversifying consumer sphere
- Table 14 Sales of Consumer Electronics by Category: Volume 2008-2013
- Table 15 Sales of Consumer Electronics by Category: Value 2008-2013
- Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
- Table 17 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
- Table 18 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
- Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
- Table 20 Distribution of Consumer Electronics by Format: % Volume 2008-2013
- Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
- Table 22 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
- Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
- Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018
- Summary 1 Research Sources