print

Country Report

USA Flag Mobile Phones in the US

Price: US$900

About this Report

Executive Summary

TRENDS

  • Smartphones continues to be the one of the largest focal points of all of consumer electronics in the US, with 134 million units shipping in 2014. This represents 9% growth in retail volume terms over the previous year and is impressive considering that the retail volume CAGR from 2008-2013 was 37%. After some time, smartphones still has significant momentum. The key driver of this momentum is a gradual shift in focus from high-end products towards more affordable ones that drive volume sales. Telecom companies are happy to sacrifice value sales for volume, because each still brings in lucrative dollars via subscriptions and contracts. Thus, mobile phone OEMs have increasingly been forced to compete on price, particularly as the marginal value of additional features begins to dwindle. A vast majority of manufacturers offer smartphones off-contract for under US$200, which would cost nearly nothing when subsidised with a 2-year contract. The length of time that mobile phones have been around has also driven down prices, as people can choose older models right before new ones are released at greater value. Walmart, America’s largest retailer which caters heavily to value-orientated shoppers, decided to release Apple’s iPhone 5c for only US$1 in 2014, weeks before the expected release of the iPhone’s next generation. Apple, long established as having some of the most costly phones, has even begun to see its base expand into the middle-market as its older phones and more cheaply made phones continue to proliferate.

COMPETITIVE LANDSCAPE

  • Within smartphones in the US, Apple Inc remained the leading player in 2013, accounting for a 42% retail volume share, from its 51 million phones sold. It increased its share by four percentage points in 2013 thanks to the release of the iPhone 5 line, with the 5c model being a particular boon. This model is cheaper due to its plastic body and comes in a variety of colours, both of which opened up the iPhone to a larger consumer base. The company planned to release its revamped generation, the iPhone 6, in September 2014.

PROSPECTS

  • Mobile phone retail volume sales are expected to see a flat 1% CAGR decline over the course of the forecast period, a pretty significant change from the positive 6% retail volume CAGR seen over the review period. The review period covered the rise of smartphones as an everyday object, which will become largely mature over the course of the forecast period. As more and more smartphones are released, they will also continue to phase out feature phones, which by 2018 are expected to represent only 7% of all mobile phones sold.

Samples (FAQs about samples):

doc_pdf.png Sample Mobile Phones Market Research Report

doc_excel_table.png Sample Mobile Phones Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Mobile Phones in USA?
  • What are the major brands in USA?
  • What is the growth rate for Mobile Phones in country?
  • How many 3G mobile phones were sold last year?
  • How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Table of Contents

Mobile Phones in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Mobile Phones by Category: Volume 2008-2013
  • Table 2 Sales of Mobile Phones by Category: Value 2008-2013
  • Table 3 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Mobile Phones by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Mobile Phones: % Volume 2009-2013
  • Table 6 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
  • Table 7 Distribution of Mobile Phones by Format: % Volume 2008-2013
  • Table 8 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
  • Table 9 Forecast Sales of Mobile Phones by Category: Value 2013-2018
  • Table 10 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
  • Table 12 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
  • Table 13 Sales of Smartphones by Operating System: % Retail Volume 2010-2015

Consumer Electronics in the US - Industry Context

EXECUTIVE SUMMARY

Overall volume sales not terribly impressive, although a few key types of consumer electronics rise above

Key consumer electronics producers continue to gain retail volume shares

Forecast period volume growth expected to remain uninspiring

A gradual shift in consumer buying habits continues to hurt specialist retailers

KEY TRENDS AND DEVELOPMENTS

Portability in relation to design to remain a driving force

As online shopping grows, retailers continue to evolve

Increased personalisation reflective of a diversifying consumer sphere

MARKET DATA

  • Table 14 Sales of Consumer Electronics by Category: Volume 2008-2013
  • Table 15 Sales of Consumer Electronics by Category: Value 2008-2013
  • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
  • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
  • Table 18 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
  • Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
  • Table 20 Distribution of Consumer Electronics by Format: % Volume 2008-2013
  • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
  • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Mobile Phones
    • Feature Phones
    • Smartphones

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Contract Vs Others
  • Smartphones by Operating System

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here