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Country Report

Malaysia Flag Mobile Phones in Malaysia

| Pages: 16

Price: US$990

About this Report

Executive Summary

TRENDS

  • The phenomenal growth of smartphones continued in 2015. The clever packaged Android smartphones from China coupled with the better and wider coverage of 3G/4G networks within Malaysia continued to fuel the demand for smartphones. These well spec’d and low cost devices pushed down the prices of smartphones and reduced profit margins for major phone manufacturers.

COMPETITIVE LANDSCAPE

  • Samsung Malaysia Electronics achieved a 39% volume share in 2015 and continued its leading position in the smartphone category. This strong performance is largely attributed to its new product launches, such as the Galaxy S6 and S6 Edge and Galaxy Note 4. Its aggressive marketing campaigns and product placement strategies helped raise awareness.

PROSPECTS

  • Over the forecast period, the volume sales of mobile phones are expected to decline by a volume CAGR of 1%. Demand will be slower and sales will be supported mainly by the replacement and upgrading of existing mobile phones due to the high penetration rate of mobile phones towards the end of review period. The key drivers for positive developments in mobile phones will be population growth and an increase in income level with a marginal contribution by low-income rural consumers taking up mobile services for the first time.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Mobile Phones in Malaysia?
  • What are the major brands in Malaysia?
  • What is the growth rate for Mobile Phones in country?
  • How many 3G mobile phones were sold last year?
  • How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Table of Contents

Mobile Phones in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Mobile Phones by Category: Volume 2010-2015
  • Table 2 Sales of Mobile Phones by Category: Value 2010-2015
  • Table 3 Sales of Mobile Phones by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Mobile Phones by Category: % Value Growth 2010-2015
  • Table 5 Sales of Mobile Phones by Type of Contract: % Retail Volume 2010-2015
  • Table 6 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
  • Table 7 Sales of Smartphones by Screen Size: % Retail Volume 2015
  • Table 8 NBO Company Shares of Mobile Phones: % Volume 2011-2015
  • Table 9 LBN Brand Shares of Mobile Phones: % Volume 2012-2015
  • Table 10 Distribution of Mobile Phones by Channel: % Volume 2010-2015
  • Table 11 Forecast Sales of Mobile Phones by Category: Volume 2015-2020
  • Table 12 Forecast Sales of Mobile Phones by Category: Value 2015-2020
  • Table 13 Forecast Sales of Mobile Phones by Category: % Volume Growth 2015-2020
  • Table 14 Forecast Sales of Mobile Phones by Category: % Value Growth 2015-2020
  • Table 15 Forecast Sales of Smartphones by Operating System: % Retail Volume 2015-2017
  • Table 16 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2015-2020

Consumer Electronics in Malaysia - Industry Context

EXECUTIVE SUMMARY

Positive volume growth despite economic uncertainty

Mobile lifestyles

Electronics and appliance specialist retailers are the leading distribution channel

Consumer electronics expected to decline over the forecast period

KEY TRENDS AND DEVELOPMENTS

Mobile internet and plans

Uncertainty in economic outlook

Change in lifestyle

MARKET DATA

  • Table 17 Sales of Consumer Electronics by Category: Volume 2010-2015
  • Table 18 Sales of Consumer Electronics by Category: Value 2010-2015
  • Table 19 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
  • Table 21 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
  • Table 22 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
  • Table 23 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
  • Table 24 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
  • Table 25 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
  • Table 26 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
  • Table 27 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Mobile Phones
    • Feature Phones
    • Smartphones

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Contract Vs Others
  • Smartphones by Screen Size
  • Smartphones by Operating System

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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