It is anticipated that chocolate confectionery will continue to focus heavily on promotions in the near future with an increase in unit prices likely, although this is not expected to result in a significant decline in retail volume sales. The overall forecast for the industry is positive, with low single-digit growth anticipated in retail volume terms.
In the coming years, countlines and tablets are expected to remain the largest confectionery categories in Georgia. These categories will continue to be driven by the snackification trend, which is expected to gain momentum as consumers seek out convenient, on-the-go options.
Chocolate confectionery is expected to continue to benefit from the development of retailing in rural areas, with major retailers such as Spar or Magnet opening new shops across the country. As a result, the traditional channel will experience a significant decline, while the e-commerce channel will likely expand.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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