To stay ahead of the competition and strengthen consumer loyalty, marketing strategies play an increasingly important role. Cloetta, for example, implemented an innovative approach by taking its Kexchoklad brand to the ski slopes and opening Kexchoklad Stations.
Premium chocolate makers are reminding consumers of their quality and unique offerings. Chokladfabriken, for instance, highlights the importance of purchasing smaller quantities of good quality chocolate, which is not only beneficial for health but also for the wallet.
The demand for vegan chocolate is expected to continue growing in the forecast period. In 2022, Lindt launched a vegan selection, catering to the increasing number of consumers seeking plant-based options.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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