Despite rising inflation, there are still opportunities for premium chocolate confectionery brands in Pakistan. Consumers are shifting towards more naturally produced chocolate, which is typically categorized in the premium segment.
The preference for sustainable products is generally on the rise in Pakistan, although the trend is more visible among the country’s affluent classes. Such consumers are now making informed decisions regarding their purchases, and favour products/brands that are transparent about production and outline the origin of key ingredients.
Purchasing chocolate confectionery through e-commerce channels declines during the summer season, when consumers avoid purchasing products which can melt in the heat. They prefer to buy such chocolates themselves in a store to consume straight away.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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