While demand is expected to continue to increase year-on-year across categories, chocolate confectionery’s retail volume sales recovery to the 2021 pre-war level is not anticipated until the very end of the forecast period. Retail volume sales growth is predicted to be limited by still high inflation and the effects of a reduced consumer base, adults and children.
As with price promotions, there is expected to be a stronger return to new product launches in chocolate confectionery in the forecast period. In the wake of the war in Ukraine, manufacturers and retailers have tended to focus on product availability and SKU rotations.
Companies are changing their marketing strategies. In this vein, their communications aim to tap into the circumstances in the market with brands in synch with or sharing people’s difficulties and emotions.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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