Fair trade has become a popular claim among chocolate confectionery brands in Germany and assuring local consumers that their products have been produced fairly is becoming increasingly important. This claim is particularly relevant in the premium segment where brands can justify their higher prices to consumers.
In most Western countries, sustainability is a main trend, especially among younger generations, and Germany is no exception. Chocolate confectionery is becoming increasingly impacted and influenced by this trend in several ways.
While classic types of chocolate tablets, such as plain dark or white, remain popular with Germans, in addition to those containing nuts, supported by their healthier image, brands are still experimenting with new flavours to create excitement in the category. These include matcha, which has gained in popularity and is used by brands such as Kit Kat or Holy Chocolate.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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