In a highly competitive landscape, marketing strategies are crucial and emerging trends seen with success include co-branding collaborations and social empowerment. The collaboration strategy has always allowed companies to capture a larger consumer base and grow their business opportunities.
Health and wellness trends are expected to continue over the forecast period and these trends will drive new product developments to keep up with demand – for example, as seen with Hershey's plant-based chocolate. The brand also announced a new product under the Hershey’s Kisses collection, called Milkicious, and Mondelez International (Thailand) Co Ltd launched a plant-based product under the Cadbury’s brand, albeit this is not yet available in Thailand.
Connected to the health and wellness trends and those connected to social empowerment, sustainability and corporate responsibility are also becoming increasingly important. Consumers have become more aware of environmental concerns and are increasingly calling for sustainability and transparency in the products they purchase and the companies they buy them from – from supply chains and ethical farming, through the employee welfare and recyclable packaging.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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