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Country Report

Morocco Flag Tea in Morocco

| Pages: 26

Price: US$990

About this Report

Executive Summary

TRENDS

  • Tea is still the most popular and consumed hot drink throughout the day by Moroccan households. This is mainly due to the fact that tea is a part of Moroccan culture as it is always served as a way to welcome guests. Tea is also consumed during breakfast and sometimes after lunch and dinner in Morocco. Hence, sales of tea in Morocco stayed strong in 2014.

COMPETITIVE LANDSCAPE

  • Mido Food Co SA leads tea in Morocco with a 24% value share in 2014. The company is operating one of the most popular brands in Morocco under the name of Sultan. The latter existed in Morocco for a long time and successfully built a long-lasting relationship with Moroccan households. Sultan offers a large number of flavours at very affordable prices. Moreover, the Mido Food Co is leading many advertising campaigns on Moroccan TV channels and it also adopts a very strong distribution strategy all across the country.

PROSPECTS

  • Tea is expected to record a retail volume CAGR of 2% and a nominal off-trade value CAGR at constant 2014 prices, over the forecast period. This growth will be mainly driven by the shift of Moroccans from unpackaged to packaged tea. Moreover, tea bags are fuelling sales of tea in Morocco. This is because they emphasise effectiveness and they do not take as much time to prepare, especially in the morning.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tea in Morocco?
  • What are the major brands in Morocco?
  • Is loose leaf tea available in Morocco?
  • Is there a shift from unpackaged to packaged tea in Morocco?
  • Is there a market for tea pods in Morocco?
  • What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Morocco?
  • How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Tea in Morocco - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Tea by Category: Volume 2009-2014
  • Table 2 Retail Sales of Tea by Category: Value 2009-2014
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2009-2014
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2009-2014
  • Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2009-2014
  • Table 6 NBO Company Shares of Tea: % Retail Value 2010-2014
  • Table 7 LBN Brand Shares of Tea: % Retail Value 2011-2014
  • Table 8 Forecast Retail Sales of Tea by Category: Volume 2014-2019
  • Table 9 Forecast Retail Sales of Tea by Category: Value 2014-2019
  • Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2014-2019
  • Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2014-2019

Tea in Morocco - Company Profiles

Cafés Sahara in Hot Drinks (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Cafés Sahara: Key Facts
  • Summary 2 Cafés Sahara: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Cafés Sahara: Competitive Position 2014

Holmarcom Groupe in Hot Drinks (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Holmarcom Groupe: Key Facts
  • Summary 5 Holmarcom Groupe: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Holmarcom Groupe: Competitive Position 2014

Unilever Maghreb SA in Hot Drinks (Morocco)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Unilever Maghreb SA: Key Facts
  • Summary 8 Unilever Maghreb SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Unilever Maghreb SA: Competitive Position 2014

Hot Drinks in Morocco - Industry Context

EXECUTIVE SUMMARY

Hot drinks records positive growth in both value and volume terms in 2014

Coffee shows most dynamic growth in 2014

Local players maintain their leading position in sales

Modern retailers are gaining share in distribution over small independent grocers

Positive but slower growth is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Retailing in Morocco

Consumption of tea in Morocco

Hot drinks in Morocco are highly consumed on-trade, mainly in small independent cafés all across the country

Local vs international production in hot drinks

APPENDIX

Production/Import/Export Data

  • Table 13 Production of Hot drinks 2009/2014

MARKET DATA

  • Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
  • Table 16 Retail Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 17 Retail Sales of Hot Drinks by Category: Value 2009-2014
  • Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
  • Table 20 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 21 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 22 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
  • Table 23 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
  • Table 24 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
  • Table 25 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
  • Table 26 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2009-2014
  • Table 27 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
  • Table 28 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
  • Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
  • Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
  • Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
  • Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Tea
    • Black Tea
      • Black Standard Tea
        • Loose Black Standard Tea
        • Tea Bags Black Standard
      • Black Speciality Tea
        • Loose Black Speciality Tea
        • Tea Bags Black Speciality
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade
  • Products by Ingredient
  • Standard vs Pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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