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Country Report

Serbia Flag Tea in Serbia

Price: US$900

About this Report

Executive Summary

TRENDS

  • It seems that Serbian consumers have finally stopped drinking tea almost exclusively when they are sick and during winter as a means to warm up. Manufacturers were trying for quite some time now to change consumers’ habits and it has started to pay off. More and more people tend to enjoy a cup of tea for reasons like rich taste, an opportunity to sit with friends and talk, etc.

COMPETITIVE LANDSCAPE

  • Fructus led the Serbian tea market in 2013 with an 18% retail current value share. It was followed by Macval, which accounted for 5% and Milford Tee Austria, also with 5% of retail value sales. The leader holds the first position firmly and the main reason for that is its price-quality ratio, which consumers perceive as the best on the markets. Furthermore, the companies’ brands are available in almost all retail outlets across the country and marketing also plays important role, with frequent TV commercials and attractive packaging design.

PROSPECTS

  • The habit of drinking tea regularly rather than just for a specific health-related purpose will keep developing and that will influence the tea market in several different ways. First of all, positive growth rates are to be expected throughout the forecast period. Furthermore, the Serbian tea market will take a segmentation course, meaning that new product types are likely to appear as well as that certain categories which are currently small will grow stronger in the next five years to 2018.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Serbia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tea in Serbia?
  • What are the major brands in Serbia?
  • Is loose leaf tea available in Serbia?
  • Is there a shift from unpackaged to packaged tea in Serbia?
  • Is there a market for tea pods in Serbia?
  • What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Serbia?
  • How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Tea in Serbia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Tea by Category: Volume 2008-2013
  • Table 2 Retail Sales of Tea by Category: Value 2008-2013
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2008-2013
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Tea: % Retail Value 2009-2013
  • Table 6 LBN Brand Shares of Tea: % Retail Value 2010-2013
  • Table 7 Forecast Retail Sales of Tea by Category: Volume 2013-2018
  • Table 8 Forecast Retail Sales of Tea by Category: Value 2013-2018
  • Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2013-2018
  • Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2013-2018

Tea in Serbia - Company Profiles

Fructus doo in Hot Drinks (Serbia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Fructus doo: Key Facts
  • Summary 2 Fructus doo: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Fructus doo: Competitive Position 2013

Hot Drinks in Serbia - Industry Context

EXECUTIVE SUMMARY

Marginal growth of hot drinks in 2013

Traditional coffee market saturated

Two standard fresh ground coffee producers leading the market

Modern retailers winning the battle

Continuation of erratic growth over the forecast period

MARKET DATA

  • Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2008-2013
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2008-2013
  • Table 13 Retail Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 14 Retail Sales of Hot Drinks by Category: Value 2008-2013
  • Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2008-2013
  • Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 19 Total Sales of Hot Drinks by Category: Total Volume 2008-2013
  • Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2008-2013
  • Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2009-2013
  • Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2010-2013
  • Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2008-2013
  • Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2008-2013
  • Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2013
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2013-2018
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2013-2018
  • Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018

APPENDIX

Production/import/export data

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Tea
    • Black Tea
      • Black Standard Tea
        • Loose Black Standard Tea
        • Tea Bags Black Standard
      • Black Speciality Tea
        • Loose Black Speciality Tea
        • Tea Bags Black Speciality
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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