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Country Report

Philippines Flag Tea in the Philippines

| Pages: 22

Price: US$990

About this Report

Executive Summary

TRENDS

  • Tea continued to show positive growth in the Philippines in 2015, while remaining largely secondary when compared to coffee in overall hot drinks. Awareness of the health benefits of tea continues to grow but, while this keeps sales afloat, it continues to have a slow impact on the overall growth of the tea industry in the country.

COMPETITIVE LANDSCAPE

  • Unilever Philippines Inc maintained the lead in tea value sales with a share of 32% in 2015. The Lipton brand continues to lead as a known and preferred brand with a following. With Unilever leading the main tea sales driver, black tea, its product portfolio spans a variety of tea products such as green tea, instant tea and fruit/herbal tea. Unilever Philippines Inc also saw the biggest increase in tea value share over the review period.

PROSPECTS

  • In the forecast period, tea may remain secondary to coffee in overall hot drinks, but it will continue to grow its own following. Its forecast growth remains minimal but positive, likely to be driven by slowly increasing awareness of brands. While positive, growth rates are on a slow decrease as the demand for tea in the country remains limited.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tea in Philippines?
  • What are the major brands in Philippines?
  • Is loose leaf tea available in Philippines?
  • Is there a shift from unpackaged to packaged tea in Philippines?
  • Is there a market for tea pods in Philippines?
  • What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Philippines?
  • How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Tea in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Tea by Category: Volume 2010-2015
  • Table 2 Retail Sales of Tea by Category: Value 2010-2015
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2010-2015
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2010-2015
  • Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2010-2015
  • Table 6 NBO Company Shares of Tea: % Retail Value 2011-2015
  • Table 7 LBN Brand Shares of Tea: % Retail Value 2012-2015
  • Table 8 Forecast Retail Sales of Tea by Category: Volume 2015-2020
  • Table 9 Forecast Retail Sales of Tea by Category: Value 2015-2020
  • Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2015-2020
  • Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2015-2020

Tea in the Philippines - Company Profiles

Gilamar Enterprises Inc in Hot Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Gilamar Enterprises Inc: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Gilamar Enterprises Inc: Competitive Position 2015

Gourmet Farms Inc in Hot Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Gourmet Farms Inc: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Gourmet Farms Inc: Competitive Position 2015

Hot Drinks in the Philippines - Industry Context

EXECUTIVE SUMMARY

Hot drinks grows moderately in 2015

Foodservice demand continues slow growth

Multinationals continue to dominate the main hot drinks

New product developments have a limited impact over the review period

5.

KEY TRENDS AND DEVELOPMENTS

Steady growth seen in hot drinks towards 2015

Increased competitiveness seen among major players in instant coffee

Foodservice options continue to increase

MARKET DATA

  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
  • Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
  • Table 15 Retail Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 16 Retail Sales of Hot Drinks by Category: Value 2010-2015
  • Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
  • Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 21 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
  • Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
  • Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
  • Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
  • Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
  • Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
  • Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
  • Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020

APPENDIX

Production/Import/Export Data

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Tea
    • Black Tea
      • Black Standard Tea
        • Loose Black Standard Tea
        • Tea Bags Black Standard
      • Black Speciality Tea
        • Loose Black Speciality Tea
        • Tea Bags Black Speciality
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Standard vs Pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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