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Country Report

Philippines Flag Tea in the Philippines

| Pages: 25

Price: US$990

About this Report

Executive Summary

TRENDS

  • Despite the growing health-consciousness among consumers, tea remains inferior to coffee even though it provides numerous health benefits. The foodservice channel, however, has helped improve consumer acceptance of tea through creative concoctions that provide better-tasting brews. Milk tea shops, for instance, have helped younger-age groups get acquainted with tea. The opening of TWG Tea Salon & Boutique outlets, meanwhile, has raised awareness of tea and is paving the way for better appreciation of tea’s numerous variants. As a result, tea volume sales in the on-trade channel rose by 4% in 2014, unlike retail volume sales, which stagnated.

COMPETITIVE LANDSCAPE

  • Unilever Philippines Inc was the leader in tea in 2014 with a value share of 31%. Unilever Group, meanwhile, accounted for 15% of total value sales in 2014, with a big contribution from its dominant Lipton brand. The significant value share of Lipton can be traced to its wide product portfolio, which encompasses black tea, fruit/herbal tea, instant tea and green tea. It is the leading brand for black tea and instant tea while it is a strong contender in fruit/herbal tea. Lipton is able to generate sales through its reasonable prices and use of small packs, which attracts a larger consumer base.

PROSPECTS

  • Despite the opening of tea shops in the country, the consumption of tea is not likely to reach a level similar to that of coffee. Over the forecast period, tea is predicted to record a total volume CAGR of 2%, which is marginally slower compared with its review period performance. The consumer base for tea is not expected to significantly expand, limiting its potential to register successively faster growth rates.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tea in Philippines?
  • What are the major brands in Philippines?
  • Is loose leaf tea available in Philippines?
  • Is there a shift from unpackaged to packaged tea in Philippines?
  • Is there a market for tea pods in Philippines?
  • What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Philippines?
  • How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Tea in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Tea by Category: Volume 2009-2014
  • Table 2 Retail Sales of Tea by Category: Value 2009-2014
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2009-2014
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2009-2014
  • Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2009-2014
  • Table 6 NBO Company Shares of Tea: % Retail Value 2010-2014
  • Table 7 LBN Brand Shares of Tea: % Retail Value 2011-2014
  • Table 8 Forecast Retail Sales of Tea by Category: Volume 2014-2019
  • Table 9 Forecast Retail Sales of Tea by Category: Value 2014-2019
  • Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2014-2019
  • Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2014-2019

Tea in the Philippines - Company Profiles

Gilamar Enterprises Inc in Hot Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Gilamar Enterprises Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Gilamar Enterprises Inc: Competitive Position 2014

Gourmet Farms Inc in Hot Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Gourmet Farms Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Gourmet Farms Inc: Competitive Position 2014

Hot Drinks in the Philippines - Industry Context

EXECUTIVE SUMMARY

Hot drinks market slows down in 2014

Foodservice options improve

Multinationals lead the hot drinks market

Instant white coffee choices grow in number

Hot drinks is expected to face challenging times

KEY TRENDS AND DEVELOPMENTS

Instant coffee choices grow in number

Appreciation of tea improves among affluent consumers

New foodservice channels add variety

MARKET DATA

  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
  • Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
  • Table 15 Retail Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 16 Retail Sales of Hot Drinks by Category: Value 2009-2014
  • Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
  • Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 21 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
  • Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
  • Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
  • Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
  • Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
  • Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
  • Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
  • Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019

APPENDIX

Production/import/export data

  • Table 37 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2009-2014

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Tea
    • Black Tea
      • Black Standard Tea
        • Loose Black Standard Tea
        • Tea Bags Black Standard
      • Black Speciality Tea
        • Loose Black Speciality Tea
        • Tea Bags Black Speciality
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade
  • Products by Ingredient
  • Standard vs Pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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