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Country Report

Philippines Flag Tea in the Philippines

| Pages: 25

Price: US$900

About this Report

Executive Summary

TRENDS

  • Though less popular than coffee, the local tea market continued to grow, buoyed by an increase in interest in the health benefits that these products bring. Over the review period, Filipino consumers are increasingly going “natural”, or resorting to natural medication instead of relying on synthetic medicine. Research has proven the efficacy of plants and herbs in the treatment of diseases, which has cemented Filipino trust in products made from natural plant ingredients. This helped in keeping the tea market afloat, despite the rise in sales of other hot drinks like coffee and other flavoured beverages.

COMPETITIVE LANDSCAPE

  • Unilever is the largest player in tea, with its brand Lipton. In 2013, Unilever sold 43% of tea in the Philippines, in value terms. Lipton is a trusted brand in the country and has secured a segment of loyal buyers. The company has a relatively wide product portfolio spanning black tea, green tea, instant tea and fruit and herbal tea. Lipton is a market leader in black tea and instant tea.

PROSPECTS

  • Operating in a largely coffee consuming local market, tea is expected to cater to middle income consumers who are more health conscious. The category’s total volume CAGR from 2013 to 2018 is expected to be 2%, similar to growth during the review period. Tea’s growth will be driven by increasing awareness of the health benefits of tea. Filipino buyers will continue to drink tea in order to improve overall health, cure certain diseases and lose weight.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tea in Philippines?
  • What are the major brands in Philippines?
  • Is loose leaf tea available in Philippines?
  • Is there a shift from unpackaged to packaged tea in Philippines?
  • Is there a market for tea pods in Philippines?
  • What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Philippines?
  • How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Tea in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Tea by Category: Volume 2008-2013
  • Table 2 Retail Sales of Tea by Category: Value 2008-2013
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2008-2013
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2008-2013
  • Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2008-2013
  • Table 6 NBO Company Shares of Tea: % Retail Value 2009-2013
  • Table 7 LBN Brand Shares of Tea: % Retail Value 2010-2013
  • Table 8 Forecast Retail Sales of Tea by Category: Volume 2013-2018
  • Table 9 Forecast Retail Sales of Tea by Category: Value 2013-2018
  • Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2013-2018
  • Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2013-2018

Tea in the Philippines - Company Profiles

Gilamar Enterprises Inc in Hot Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Gilamar Enterprises Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Gilamar Enterprises Inc: Competitive Position 2013

Gourmet Farms Inc in Hot Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Gourmet Farms Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Gourmet Farms Inc: Competitive Position 2013

Hot Drinks in the Philippines - Industry Context

EXECUTIVE SUMMARY

Hot drinks total volume grows moderately

Manufacturers bring excitement through new product development

Multinationals dominate the local hot drinks market

Supermarkets are the major distribution channels for hot drinks

Hot drinks will continue to expand in the forecast period

KEY TRENDS AND DEVELOPMENTS

Local hot drinks sustained steady growth in 2013

Manufacturers heavily invest in new product developement

Manufacturers employs new means of reaching customers

MARKET DATA

  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2008-2013
  • Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2008-2013
  • Table 15 Retail Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 16 Retail Sales of Hot Drinks by Category: Value 2008-2013
  • Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2008-2013
  • Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 21 Total Sales of Hot Drinks by Category: Total Volume 2008-2013
  • Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2008-2013
  • Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2009-2013
  • Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2010-2013
  • Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2008-2013
  • Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2013
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
  • Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2013-2018
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2013-2018
  • Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018

APPENDIX

Production/Import/Export Data

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Tea
    • Black Tea
      • Black Standard Tea
        • Loose Black Standard Tea
        • Tea Bags Black Standard
      • Black Speciality Tea
        • Loose Black Speciality Tea
        • Tea Bags Black Speciality
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Off-trade vs On-trade
  • Standard vs Pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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