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Country Report

Tea in the Philippines

Price: US$900

About this Report

Executive Summary

TRENDS

  • The milk tea craze continues to grow in the Philippines, as a result of the rapid expansion of kiosks selling milk tea. These include brands such as Gong Cha and Cha Time. These outlets have reinvigorated the market and are capturing students and young professionals as their consumer base. Due to the introduction of these chained foodservice outlets, Filipino consumers are being exposed to more tea flavours and variants, further increasing the sophistication of the market.

COMPETITIVE LANDSCAPE

  • Unilever Philippines Inc had an overall value share of nearly 25% in 2012, and was the leading brand manufacturer in tea through its popular brand Lipton, one of the first tea brands in the country. Unilever Philippines Inc produces a wide variety of teas, covering black, fruit/herbal, green and instant tea. Its affordable prices and strong distribution make it a popular choice among consumers.

PROSPECTS

  • Milk tea is likely to grow even more over the forecast period. Instant tea, in particular, has minimal penetration in the market. It is priced on a par with instant coffee, giving it the potential to compete with instant coffee brands. With the right marketing and promotions, and improved distribution, it could take some market share from instant coffee.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tea in Philippines?
  • What are the major brands in Philippines?
  • Is loose leaf tea available in Philippines?
  • Is there a shift from unpackaged to packaged tea in Philippines?
  • Is there a market for tea pods in Philippines?
  • What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Philippines?
  • How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Tea in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Tea by Category: Volume 2007-2012
  • Table 2 Retail Sales of Tea by Category: Value 2007-2012
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2007-2012
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2007-2012
  • Table 5 Tea: Standard Vs Pods % Value Analysis 2007-2012
  • Table 6 Tea Company Shares by Retail Value 2008-2012
  • Table 7 Tea Brand Shares by Retail Value 2009-2012
  • Table 8 Forecast Retail Sales of Tea by Category: Volume 2012-2017
  • Table 9 Forecast Retail Sales of Tea by Category: Value 2012-2017
  • Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2012-2017
  • Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2012-2017
  • Table 12 Tea: Forecast Standard Vs Pods % Value Analysis 2012-2017

Tea in the Philippines - Company Profiles

Gourmet Farms Inc in Hot Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Gourmet Farms Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Gourmet Farms Inc: Competitive Position 2012

Herbcare Corp in Hot Drinks (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Herbcare Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Herbcare Corp: Competitive Position 2012

Hot Drinks in the Philippines - Industry Context

EXECUTIVE SUMMARY

Sluggish value growth for hot drinks in 2012

Expanding portfolio of healthier variants

Nestlé Philippines Inc continue to dominate Philippines hot drinks

Expanding distribution through chained retailers

Hot drinks to continue register growth in the forecast period

KEY TRENDS AND DEVELOPMENTS

Strong economy pushes hot drink sales through foodservice

Use of celebrity endorsers still prominent in the Philippines

More brand extensions launched to segment the market

Young professionals as hot drinks manufacturers’ target market

Coffee pods have difficulty penetrating the Filipino market

MARKET INDICATORS

  • Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
  • Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
  • Table 15 Retail Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 16 Retail Sales of Hot Drinks by Category: Value 2007-2012
  • Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2007-2012
  • Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 21 Total Sales of Hot Drinks by Category: Total Volume 2007-2012
  • Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2007-2012
  • Table 23 Hot Drinks Company Shares by Retail Value 2008-2012
  • Table 24 Hot Drinks Brand Shares by Retail Value 2009-2012
  • Table 25 Sales of Hot Drinks by Distribution Format: % Analysis 2007-2012
  • Table 26 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2012
  • Table 27 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2012-2017
  • Table 28 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2012-2017
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2012-2017
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2012-2017
  • Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017

APPENDIX

Production/Import/Export Data

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Tea
    • Black Tea
      • Black Standard Tea
        • Loose Black Standard Tea
        • Tea Bags Black Standard
      • Black Speciality Tea
        • Loose Black Speciality Tea
        • Tea Bags Black Speciality
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Off-trade vs on-trade
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Standard vs pods

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita

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