Traditional toys and games is predicted to return to positive value growth (at constant 2022 prices) over the forecast period. However, the category will continue to be challenged by the ongoing rise of digital formats, with video games set to drive sales across the forecast period due to the digitalisation of play.
In addition to the purpose of play, a new concept of children’s toys that combines education and AI technology will draw players’ attention in the coming years. This is a form of collecting and analysing speech data of children by using big data.
Traditional toys and games in South Korea is a category with many safety issues, where local producers are subject to stringent regulations which overseas manufacturers offering direct sales to consumers are not, thereby creating an inconsistent playing field. In addition, regulations on unlawful eco-friendly labelling, such as “green washing” and advertising are likely to be strengthened, as many local parents perceive wooden toys for their children to be more environmentally friendly, especially if the product’s packaging states to be “eco-friendly” or “non-toxic” without providing evidence to support these claims.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional Toys and Games industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!