The value sales of traditional toys and games are projected to record a single-digit compound annual growth rate (CAGR) in constant terms over the forecast period. The market's further growth is anticipated to be hindered by the adverse effects of a major earthquake that occurred in 2023.
At the end of the review period, Spinmaster was striving to establish a stronger presence in the Turkish market, although it had not yet set up local offices and operated by directly importing products. The company is projected to open offices in Turkey, expand its team, and increase its market share over the forecast period by launching new products.
During the forecast period, e-commerce is expected to see an increase in its market share. In addition to brick-and-mortar companies with their e-commerce platforms, pure e-commerce retailers such as Amazon, Trendyol, and Hepsiburada are anticipated to expand the range and quantity of toys and games they offer.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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