Bandai Taiwan maintained its position as the leader in traditional toys and games throughout the pandemic and into 2022. The company's success can be attributed to multiple active intellectual properties (IPs) such as Mobile Suit Gundam and One Piece, which resonate strongly with Taiwan's notable preference for Japanese animation culture.
LEGO's outlook for the forecast period appears to be steady, with the influence of its sole certified shop in Taiwan since December 2019 anticipated to continue attracting consumers. This, coupled with the appeal of its newly launched e-commerce platform offering exclusive products, is likely to prompt further investment in LEGO and construction toys.
Over the forecast period the importance of online marketing will become increasingly pronounced. Key platforms such as Facebook and Instagram will remain instrumental in the marketing strategies of larger manufacturers and distributors.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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