Skin care is projected to record a positive and stable performance over the forecast period as self-care and preventative health trends continue to drive consumer interest in the category. However, skin care will be challenged by the renewed focus on colour cosmetics.
Skin care players are attempting to move away from basic consumer segmentation by demographics as the overall industry and local consumers increasingly demand a more inclusive market. This has translated into players focusing more on specific benefits and more recently on ingredients, as Australians have become more knowledgeable about the contents of their skin care products.
Sustainability will remain a key theme within skin care over the forecast period as it will for overall beauty and personal care in Australia. This will influence the direction that players take as they increasingly look to demonstrate their sustainable and socially responsible credentials to consumers.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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