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Country Report

Vietnam Flag Skin Care in Vietnam

| Pages: 34

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2013, with increasing sources of information ranging from beauty magazines, videos and the Internet, more and more consumers are increasingly conscious of the need to take care of their skin. In addition, key players actively try to educate consumers about using skin care products in their routines via advertisements and marketing campaigns. As a result, many consumers, especially those living in urban areas, demonstrated greater interest in skin care products. They moved from the simple practice of washing their face with facial foam and cleansers to a more sophisticated skin care regime which involves the use of a wide range of products, including facial wash, facial masks, anti-ageing cream moisturisers and toners.

COMPETITIVE LANDSCAPE

  • Unilever Vietnam International Co Ltd held the leading position in skin care with an 11% value share in 2013. Its strong leadership is derived from various brands, including Pond’s, Hazeline, Dove and Vaseline Intensive Care. Pond’s was the leading brand in skin care in general, while Vaseline Intensive Care the leading brand in mass general purpose body care. The success of Unilever Vietnam International Co Ltd is largely due to frequent new product launches, promotions to increase brand awareness and an extensive distribution network across the country.

PROSPECTS

  • Over the forecast period many consumers are likely to continue showing their interest in skin care products that help them to fight the ageing process and make their skin white. Therefore, anti-ageing and skin-whitening products are likely to attract good attention and gain awareness among many consumers, especially those in the middle- and upper-income segments. As such, new product developments in these areas are expected and will be well received by consumers. In particular, consumers are likely to see further segmentation of skin care for different age groups and skin types.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Vietnam?
  • What are the major brands in Vietnam?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Skin Care in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Skin Care by Category: Value 2008-2013
  • Table 2 Sales of Skin Care by Category: % Value Growth 2008-2013
  • Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 8 NBO Company Shares of Skin Care: % Value 2009-2013
  • Table 9 LBN Brand Shares of Skin Care: % Value 2010-2013
  • Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2010-2013
  • Table 11 LBN Brand Shares of Anti-agers: % Value 2010-2013
  • Table 12 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2010-2013
  • Table 13 LBN Brand Shares of General Purpose Body Care: % Value 2010-2013
  • Table 14 LBN Brand Shares of Premium Skin Care: % Value 2010-2013
  • Table 15 Forecast Sales of Skin Care by Category: Value 2013-2018
  • Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2013-2018
  • Table 17 Forecast Sales of Skin Care by Premium vs Mass: % Value 2013-2018

Skin Care in Vietnam - Company Profiles

Oriflame Vietnam Ltd in Beauty and Personal Care (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Oriflame Vietnam Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Oriflame Vietnam Ltd: Competitive Position 2013

Procter & Gamble Vietnam Ltd in Beauty and Personal Care (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Procter & Gamble Vietnam Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Procter & Gamble Vietnam Ltd: Competitive Position 2013

Unilever Vietnam International Co Ltd in Beauty and Personal Care (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Unilever Vietnam International Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Unilever Vietnam International Co Ltd: Competitive Position 2013

Beauty and Personal Care in Vietnam - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care sees strong value growth in 2013

Men’s grooming establishes stronger presence

International players lead beauty and personal care

Beauty specialist retailers remains largest retail channel

Great potential for growth

KEY TRENDS AND DEVELOPMENTS

Growing demand for Men’s grooming

Modern beauty specialist retailers gain popularity

Increasing interaction with consumers in marketing

MARKET DATA

  • Table 18 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 19 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 20 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 21 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 22 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 23 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 24 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 25 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 26 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 27 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 28 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 29 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 30 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Skin Care
    • Body Care
      • Firming/Anti-Cellulite Body Care
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
      • General Purpose Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
    • Facial Care
      • Acne Treatments
        • Premium Acne Treatments
        • Mass Acne Treatments
      • Face Masks
        • Premium Face Masks
        • Mass Face Masks
      • Facial Cleansers
        • Liquid/Cream/Gel/Bar Cleansers
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
        • Facial Cleansing Wipes
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
      • Facial Moisturisers
        • Premium Facial Moisturisers
        • Mass Facial Moisturisers
      • Lip Care
        • Premium Lip Care
        • Mass Lip Care
      • Anti-Agers
        • Premium Anti-Agers
        • Mass Anti-Agers
      • Toners
        • Premium Toners
        • Mass Toners
    • Hand Care
      • Premium Hand Care
      • Mass Hand Care

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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