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Country Report

Vietnam Flag Skin Care in Vietnam

Price: US$990

About this Report

Executive Summary

TRENDS

  • After many scandals and warnings about the harmfulness of using fake and cheap beauty and personal care products through social networks and media, more and more people are willing to spend more on high-quality products, especially organic or natural ones, in order to protect their skin from chemicals. Understanding this new trend, some famous international brands have started to launch new products which are introduced as containing natural ingredients and these have received a huge welcome from Vietnamese consumers.

COMPETITIVE LANDSCAPE

  • Unilever Vietnam International Co Ltd, with the Pond’s and Vaseline Intensive Care brands, continued to lead skin care with a value share of 12% in 2015. The success of company is a result of strong marketing activities, a wide distribution network and diversified products with good quality. Unilever Vietnam has successfully built the brand image of Pond’s as a symbol representing Vietnamese women’s beauty, leading to the brand’s popularity among consumers.

PROSPECTS

  • Over the forecast period, there will be more international brands entering Vietnam with lower prices and diversified products, following the Trans-Pacific Partnership (TPP) pact, which was signed in 2015. This will meet the huge demand from Vietnamese consumers who like using premium products for their better quality. Most consumers will be from high- and upper-middle-income segments living in big cities like Ho Chi Minh and Ha Noi. This population has increased gradually due to better economic performance.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Vietnam?
  • What are the major brands in Vietnam?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Skin Care in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Skin Care by Category: Value 2010-2015
  • Table 2 Sales of Skin Care by Category: % Value Growth 2010-2015
  • Table 3 Sales of Skin Care by Premium vs Mass: % Value 2010-2015
  • Table 4 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 5 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 6 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 7 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 8 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 9 NBO Company Shares of Skin Care: % Value 2011-2015
  • Table 10 LBN Brand Shares of Skin Care: % Value 2012-2015
  • Table 11 LBN Brand Shares of Facial Moisturisers: % Value 2012-2015
  • Table 12 LBN Brand Shares of Anti-agers: % Value 2012-2015
  • Table 13 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2012-2015
  • Table 14 LBN Brand Shares of General Purpose Body Care: % Value 2012-2015
  • Table 15 LBN Brand Shares of Premium Skin Care: % Value 2012-2015
  • Table 16 Forecast Sales of Skin Care by Category: Value 2015-2020
  • Table 17 Forecast Sales of Skin Care by Category: % Value Growth 2015-2020
  • Table 18 Forecast Sales of Skin Care by Premium vs Mass: % Value 2015-2020

Skin Care in Vietnam - Company Profiles

Oriflame Vietnam Ltd in Beauty and Personal Care (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Oriflame Vietnam Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Oriflame Vietnam Ltd: Competitive Position 2015

Unilever Vietnam International Co Ltd in Beauty and Personal Care (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Unilever Vietnam International Co Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Unilever Vietnam International Co Ltd: Competitive Position 2015

Beauty and Personal Care in Vietnam - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care experiences healthy value growth in 2015

Unauthorised parallel imported products limit beauty and personal care’s growth in Vietnam

Domestic players struggle to compete with international brands

Intensive treatments and natural ingredients grow in popularity in 2015

KEY TRENDS AND DEVELOPMENTS

The demand for unauthorised parallel imported products increases strongly in Vietnam in 2015

Online shopping: A key success in beauty and personal care in Vietnam due to the rise of internet retailing stores

MARKET DATA

  • Table 19 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 20 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 21 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 22 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 23 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 24 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 25 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 26 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 27 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 29 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 30 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 31 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Skin Care
    • Body Care
      • Firming/Anti-Cellulite Body Care
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
      • General Purpose Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
    • Facial Care
      • Acne Treatments
        • Premium Acne Treatments
        • Mass Acne Treatments
      • Face Masks
        • Premium Face Masks
        • Mass Face Masks
      • Facial Cleansers
        • Liquid/Cream/Gel/Bar Cleansers
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
        • Facial Cleansing Wipes
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
      • Facial Moisturisers
        • Premium Facial Moisturisers
        • Mass Facial Moisturisers
      • Lip Care
        • Premium Lip Care
        • Mass Lip Care
      • Anti-Agers
        • Premium Anti-Agers
        • Mass Anti-Agers
      • Toners
        • Premium Toners
        • Mass Toners
    • Hand Care
      • Premium Hand Care
      • Mass Hand Care
    • Skin Care Sets/Kits
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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