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Country Report

Vietnam Flag Skin Care in Vietnam

| Pages: 30

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2012, skin care registered current value growth of 19%. Several factors contributed to skin care’s strong performance. Consumers are becoming more aware of the importance of skin care via various sources, such as beauty magazines, beauty videos, or the internet. The popular trend in natural make-up, in which a perfect skin is essential, also helped stress the importance of skin care. Moreover, as living standards improve, consumers are becoming more willing to spend on skin care products. In response to these trends, manufacturers are introducing products in various price segments, enabling them to reach out to many potential consumers, even those on modest incomes. The value growth rate of skin care was slower than in 2011 as the category began to stabilise after the significant growth in 2010-2011.

COMPETITIVE LANDSCAPE

  • In 2012, Unilever continued to be the leading player in skin care, with a retail value share of 11%. The company also saw health value sales growth of 21%. Its main brand, Pond’s ranked second in skin care and proved to be popular among mass consumers as it is a well-known international brand and is affordable. Pond’s is also available in a variety of products, such as toners, or anti-ageing creams, which meet the demands from low-to-middle income female consumers.

PROSPECTS

  • Over the forecast period, skin care is expected to register a constant value CAGR of 14%. Demand for skin care products will continue to rise as consumers become more aware of the importance of taking good care of their skin. Among the categories, facial cleansers, anti-agers and toners are expected to see healthy growth. Facial cleansers and toners are the basic products in skin care procedures and will be the primary choice of many first-time users. Ageing is a major concern among all women. As such, demand for anti-agers will continue to rise as consumers discover which anti-ager products are the most suitable and affordable.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Vietnam?
  • What are the major brands in Vietnam?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Skin Care in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Skin Care by Category: Value 2007-2012
  • Table 2 Sales of Skin Care by Category: % Value Growth 2007-2012
  • Table 3 Sales of Skin Care by Premium Vs Mass: % Value Analysis 2007-2012
  • Table 4 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2012
  • Table 5 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
  • Table 6 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2012
  • Table 7 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
  • Table 8 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
  • Table 9 Skin Care NBO Company Shares by Value 2008-2012
  • Table 10 Skin Care LBN Brand Shares by Value 2009-2012
  • Table 11 Facial Moisturisers LBN Brand Shares by Value 2009-2012
  • Table 12 Anti-agers LBN Brand Shares by Value 2009-2012
  • Table 13 Firming/Anti-cellulite Body Care LBN Brand Shares by Value 2009-2012
  • Table 14 General Purpose Body Care LBN Brand Shares by Value 2009-2012
  • Table 15 Skin Care Premium LBN Brand Shares by Value 2009-2012
  • Table 16 Forecast Sales of Skin Care by Category: Value 2012-2017
  • Table 17 Forecast Sales of Skin Care by Category: % Value Growth 2012-2017
  • Table 18 Forecast Sales of Skin Care by Premium Vs Mass: % Value Analysis 2012-2017

Beauty and Personal Care in Vietnam - Industry Context

Beauty and personal care maintains healthy growth

Growing preference for premium brands

International manufacturers account for the majority of sales

Beauty specialists is a prominent retailing channel

Growth slows over the forecast period

KEY TRENDS AND DEVELOPMENTS

Demand for premium products continues to grow

Negative impact of counterfeit/illegal goods on premium beauty and personal care

Beauty specialist retailers is a popular retailing channel

Men’s grooming continues to enjoy a robust performance

Internet retailing is a supplementary channel for sales

MARKET DATA

  • Table 19 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 20 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 21 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 22 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 23 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  • Table 24 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  • Table 25 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  • Table 26 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  • Table 27 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  • Table 28 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 29 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 30 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 31 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Skin Care
    • Body Care
      • Firming/Anti-Cellulite Body Care
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
      • General Purpose Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
    • Facial Care
      • Acne Treatments
        • Premium Acne Treatments
        • Mass Acne Treatments
      • Face Masks
        • Premium Face Masks
        • Mass Face Masks
      • Facial Cleansers
        • Liquid/Cream/Gel/Bar Cleansers
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
        • Facial Cleansing Wipes
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
      • Facial Moisturisers
        • Premium Facial Moisturisers
        • Mass Facial Moisturisers
      • Lip Care
        • Premium Lip Care
        • Mass Lip Care
      • Anti-Agers
        • Premium Anti-Agers
        • Mass Anti-Agers
      • Toners
        • Premium Toners
        • Mass Toners
    • Hand Care
      • Premium Hand Care
      • Mass Hand Care

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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