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Country Report

Vietnam Flag Skin Care in Vietnam

| Pages: 29

Price: US$990

About this Report

Executive Summary

TRENDS

  • There is an increasing preference for products that are claimed to be made from natural ingredients. Manufacturers tended to introduce new products in line with this trend. For example, in August 2014, Shiseido Cosmetics Vietnam introduced a premium anti-ager: Ultimune Power Infusing Concentrate. The new product claimed to be made from ginkgo, ginger and shiso, which help to enhance the skin's essential multi-defensive power against visible signs of ageing, environmental factors and daily stress.

COMPETITIVE LANDSCAPE

  • Unilever Vietnam International remains the leading player, in a fragmented competitive landscape, with a retail value share of 12% in 2014. The company’s success was derived from strong performances by brands like Pond’s, Hazeline, Dove and Vaseline Intensive Care. Pond’s is the top brand in skin care, while Vaseline Intensive Care was the leading brand in body care. The international player also launched new products and ran advertising campaigns on a frequent basis.

PROSPECTS

  • The demand for products made from natural ingredients is likely to persist over the forecast period. Vietnamese consumers believe that these products will be safer and more effective than regular products. Manufacturers will continue to emphasise the natural aspects of their products in their advertising activities. Masstige brands such as The Face Shop and The Body Shop are likely to perform well. These brands will cover the gap between mass and premium brands, attracting both middle- and high-income consumers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Vietnam?
  • What are the major brands in Vietnam?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Skin Care in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Skin Care by Category: Value 2009-2014
  • Table 2 Sales of Skin Care by Category: % Value Growth 2009-2014
  • Table 3 Sales of Skin Care by Premium vs Mass: % Value 2009-2014
  • Table 4 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 5 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 6 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 7 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 8 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 9 NBO Company Shares of Skin Care: % Value 2010-2014
  • Table 10 LBN Brand Shares of Skin Care: % Value 2011-2014
  • Table 11 LBN Brand Shares of Facial Moisturisers: % Value 2011-2014
  • Table 12 LBN Brand Shares of Anti-agers: % Value 2011-2014
  • Table 13 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2011-2014
  • Table 14 LBN Brand Shares of General Purpose Body Care: % Value 2011-2014
  • Table 15 LBN Brand Shares of Premium Skin Care: % Value 2011-2014
  • Table 16 Forecast Sales of Skin Care by Category: Value 2014-2019
  • Table 17 Forecast Sales of Skin Care by Category: % Value Growth 2014-2019
  • Table 18 Forecast Sales of Skin Care by Premium vs Mass: % Value 2014-2019

Skin Care in Vietnam - Company Profiles

Oriflame Vietnam Ltd in Beauty and Personal Care (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Oriflame Vietnam Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Oriflame Vietnam Ltd: Competitive Position 2014

Unilever Vietnam International Co Ltd in Beauty and Personal Care (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Unilever Vietnam International Co Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Unilever Vietnam International Co Ltd: Competitive Position 2014

Beauty and Personal Care in Vietnam - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care sees slower retail value growth in 2014

Men’s grooming products witness strong demand

International companies outperform domestic players

Manufacturers keen on launching new products augmented with natural ingredients

Beauty and personal care to register robust retail value growth

KEY TRENDS AND DEVELOPMENTS

Men’s grooming gains rapid popularity

Greater demand for products enriched with natural ingredients

Manufacturers pay more attention to online marketing tools

MARKET DATA

  • Table 19 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 20 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 21 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 22 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 23 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 24 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 25 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 26 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 27 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 28 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 29 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 30 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 31 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 32 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Skin Care
    • Body Care
      • Firming/Anti-Cellulite Body Care
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
      • General Purpose Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
    • Facial Care
      • Acne Treatments
        • Premium Acne Treatments
        • Mass Acne Treatments
      • Face Masks
        • Premium Face Masks
        • Mass Face Masks
      • Facial Cleansers
        • Liquid/Cream/Gel/Bar Cleansers
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
        • Facial Cleansing Wipes
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
      • Facial Moisturisers
        • Premium Facial Moisturisers
        • Mass Facial Moisturisers
      • Lip Care
        • Premium Lip Care
        • Mass Lip Care
      • Anti-Agers
        • Premium Anti-Agers
        • Mass Anti-Agers
      • Toners
        • Premium Toners
        • Mass Toners
    • Hand Care
      • Premium Hand Care
      • Mass Hand Care

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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